In 2012 everyone at O’Reilly-DePalma learned a lot, and had so many amazing conversations, both in real life and in the Twitter-verse. We realized the value of bringing the fun to conferences and trade shows, and navigated the sometimes confusing waters of SEO and social media. We looked at building clout in the industry and building Klout on Twitter. We even learned a couple of dance moves from a Rockette. (See: bringing the fun.)
We’re pleased to share this list of our ten most popular blog posts in 2012, and we hope these ideas and insights have been as useful to you as they have been to us:
This Just In: Social Media for Natural Disaster News: It’s not hard to imagine why this post was the #1 most read in 2012. Social media can be a lightning-fast way to share news and even quickly provide aid to families affected by disasters, whether natural or man made.
CES Loses Clout as New Products Launch Pad: We take a look at why industry trade shows have lost their impact and influence over the past few years, and also examine what some shows are doing right. (Hint: incorporating some fun into your booth is the way to go.)
eTail 2012 – 10 Things Building Products Marketers Need to Know: A nice girl from the building products industry shares ten amazing lessons on technology, social media, and online marketing that are relevant for almost any industry.
Building Relationships on Twitter with Stacy Garcia: We loved doing this interview with Stacy Garcia, the brains behind the popular KBTribeChat on Twitter. This post includes some really helpful insights into using social media to build a business.
A Klout Definition, As Best We Can: This post from 2011, in which we help untangle the real meaning of a Klout score, remained popular last year. Klout isn’t the ultimate measure of a person’s influence, but it can be a helpful evaluation tool.
Curation Nation - 10 Community Building Tips from #AtomicChat: Yes, Twitter conversations can help build your brand. We look at how to curate your social media content to effectively appeal to your target audience without wasting time or effort.
What Do Pandas and Penguins Have to Do with Your Marketing Strategy? Google updates its algorithms to keep over-optimized, spammy websites from rising to the top of search results. How do you make sure your websites are the cream of the crop under the new rules?
Brand Engagement Lessons from BlogHer 2012: Our overview of the highlights of brand engagement (featuring the Rockettes and pedicures) at BlogHer 2012. Creativity is key!
McDonald’s Redesign: Think Presentation and Environment Don’t Matter? OR-DP looks at the amazing effects a store redesign had on overall sales and even interest in new products at McDonalds.
Altitude Design Summer - New Model for Industry Conferences: You may have never heard of this conference, but if getting attention from influential design bloggers is your goal, this conference is the place to be.
Stay tuned for tomorrow, when we’ll share our top ten Client News blog posts. Happy New Year, everyone!