Reputation Management


American Standard Named 2012 WaterSense Partner of the Year

Posted on by

American Standard Brands has been honored with the U.S. Environmental Protection Agency’s (EPA) 2012 WaterSense Manufacturer Partner of the Year Award in recognition of the company’s water-saving technological advances and ongoing efforts to raise awareness about water conservation.

The WaterSense program, sponsored by the EPA, encourages consumers to reduce their water usage through water saving products and services, as well as by making simple changes in behavior to help conserve water. The WaterSense Partner of the Year awards recognize organizations that are on the cutting edge of water efficiency innovation, collaboration and outreach.

“American Standard Brands is privileged to be recognized by the EPA as its 2012 WaterSense Partner of the Year for the pioneering product solutions, technical leadership and outstanding performance that have been part of our company’s heritage for over 140 years,” said Jay Gould, president and CEO of American Standard Brands.

For more information on this announcement, view the complete press release or email us.

Campaigns - Consumer | O'Reilly-DePalma Client News | Reputation Management


American Standard Answers Call to Re-Invent the Toilet

Posted on by

American Standard’s toilet prototype for the Gates Foundation toilet fair features a sealed trap, to prevent flies from spreading disease, and requires only one liter of water per “flush” to operate.

UPDATED: See exclusive feature in the NJ Star Ledger.

Also visit our photo gallery of the Reinvent the Toilet Fair.

American Standard was highlighted today by several media outlets, including the Chicago Sun-Times, for their participation in a unique competition funded by the Bill & Melinda Gates Foundation aimed at reinventing the toilet. Utilizing research grants from the Gates Foundation, competitors are working to create a toilet to be used in the developing world that will operate without requiring electricity or plumbing infrastructure, while costing no more than five cents a day. Around the world, over 2.5 billion people lack access to adequate sanitation, and every year 1.5 million children die from preventable diseases caused by poor sanitation - a problem this competition is working to change.

View the video linked above on the Chicago Sun-Times website to see the model created by American Standard, which requires only 1 liter of water per “flush” as well as prototypes from other competitors.

Campaigns - Consumer | Media Relations | Reputation Management | The OR-DP Portfolio


Uponor Teaches All-girls Tech Camp About PEX Systems

Posted on by

The girls not only learned about PEX in plumbing, fire sprinkler and radiant systems, but also how fun it can be to make hula hoops with the product.

“Women can be plumbers, too!” exclaimed Uponor Customer Trainer Steve Swanson to a group of 200+ young girls learning about PEX on Aug. 2 at TXT 2012, a week-long exploration camp for girls promoting the worlds of technology and science.

TXT 2012 (short for Teens eXperiencing Technical education) offered interactive workshops focusing on areas of business, design, transportation, industrial, science, health and technology. Swanson, along with Uponor Training Manager Wes Sisco, were invited to speak about crosslinked polyethylene (PEX) tubing and its use in radiant heating and cooling, plumbing and fire sprinkler systems, as well as show the girls how to make ProPEX® connections — and even make hula hoops with the tubing.

“Being that training is at the core of who we are at Uponor, we were thrilled with the opportunity to teach the next generation about PEX,” says Sisco.

The program was held at Dakota County Technical College (DCTC) in Rosemount, Minn., from July 30 through Aug. 3, and included training performed by the college faculty. Linda Foster, director of Instructional Technology at DCTC and the organizer of TXT 2012, says she started the program because she wanted girls to know that it is okay to explore career opportunities in the trades, get dirty and be smart.

As a mother of two daughters, Foster says, “I wanted my daughters to have professional opportunities not limited by gender stereotypes, and I want other people’s daughters to know there are opportunities beyond traditional female careers.”

For more information, visit:

Building Industry News | Campaigns - Consumer | O'Reilly-DePalma Client News | Reputation Management


Public Relations Success Story: Local TV Coverage for School Environmental Prize

Posted on by

The Marist School’s Environmental Science Class in Atlanta won a national “Green in Action” Contest from the Green Education Foundation, sponsored by American Standard Brands.  The Atlanta NBC affiliate, 11 Alive, documents what the students’ accomplished. Watch the report here.

Marist School student Dani Spencer being interviewed on 11 Alive this morning.

[SinglePic not found]

What it looked like behind the scenes with Spencer being interviewed by Donna Lowry, education reporter for 11 Alive.

[SinglePic not found]

Donna Lowry with Marist Environmental Science Teacher Kelly Mandy setting up the students for some shots.

Campaigns - Consumer | Good Works, Good Business | Media Relations | Reputation Management | The OR-DP Portfolio


American Standard Brands Partnership with Gates Foundation on

Posted on by

The new partnership between American Standard Brands and the Bill & Melinda Gates Foundation was featured on, a site that follows sustainable and socially responsible business news. American Standard has teamed up with the Gates Foundation to develop and test a low-cost, prefabricated toilet system as part of a challenge to improve safety and sanitation in developing countries.

In collaboration with the Gates Foundation’s Water, Sanitation and Hygiene Strategy, and the International Development Enterprises (iDE), American Standard engineers will work to develop a prefabricated toilet system that is more hygienic, easier to install, easier to maintain and clean, and can be economically mass-produced.

To learn more about this news, view the complete press release for the partnership between American Standard Brands and the Gates Foundation or email us.

Campaigns - Consumer | Media Relations | Reputation Management | The OR-DP Portfolio


NPR Discusses Toilet Science with American Standard

Posted on by

NPR Science FridayIn honor of World Toilet Day (11/19), National Public Radio’s Science Friday explored the surprising lack of access to sanitation faced by nearly 2.6 billion people — nearly one-third of the world’s population — as well as how engineers are making toilets more water efficient.  Panelists included Jim McHale, vice president of engineering at American Standard, as well as several experts on global sanitation issues and civil engineering.  Listen to the complete program here or watch a video.

Campaigns - Consumer | Media Relations | Reputation Management | The OR-DP Portfolio


Advanced Water Conservation Technology Saves Water, Improves Satisfaction in 21-Home Retrofit Test

Posted on by
Tommy Linstroth, LEED-AP

Tommy Linstroth announced American Standard's Water Saving Retrofit Results during 23 media interviews yesterday from, where else? The bathroom!

Low flow delivered high satisfaction with at least 25 percent in water savings for 21 homeowners in two suburban Atlanta communities who volunteered to replace their existing plumbing products with high-efficiency WaterSense®-certified models.

If it comes as a surprise that people are finally happy with low-flow toilets, that was the point of this mass retrofit last fall that included replacing 71 toilets, 96 faucets and 55 showerheads in 71 bathrooms.

American Standard supplied all the products and retained building efficiency expert Tommy Linstroth, LEED-AP, to do the pre- and post-measurement.  The two communities in Atlanta were Serenbe in Chattahoochee Hills, GA, and Chastain Lakes in Kennesaw, GA.  Installation was handled by Georgia’s first GreenPlumber, Nick Marine of Marine Plumbing in Marietta, GA.   Read more about it.

Campaigns - Consumer | Reputation Management | The OR-DP Portfolio