Special Events

From trade shows to parties to publicity stunts, special events are an excellent opportunity to bolster existing relationships  and foster new ones.  Generating a solid return on those relationships is at the heart of our creative events practice.

O’Reilly DePalma has a talented team of special event producers who maximize ROI with creativity, enthusiasm and upbeat energy.

Toilets on Capitol Hill prove to be an irresistible photo opp, especially with local schoolchildren, Mandy Moore and Alexandra Cousteau. A special event for World Water Day.

New York Special Events

New York product launch party

Nora DePalma and Wendy Silverstein co-produced luxury new product launch at a high-end New York showroom. Attendance numbers and quality  exceeded expectations. View the client feedback here.

ICFF media breakfast at the Guggenheim

John O’Reilly and Lisa Woodward teamed up to produce this successful press breakfast in New York City during ICFF Week  in 2007.


New York design showroom press tours

We are well connected with the New York design community through our long association with luxury design products and through our strategic partnership with Wendy Silverstein.

Trade Shows

AHR Expo 2010

Demonstrating a new website to the media

O’Reilly=DePalma team members have many years’ experience executing measurable and memorable tactics at trade shows such as Dwell on Design, the International Builders Show, the Kitchen Bath Industry Show, the International Contemporary Furniture Fair, AHR Expo,  Comfortech, the Remodeler’s Show, Pacific Coast Builder’s Conference, NAOSHM and Greenbuild. The image above is from the Grundfos booth at AHR Expo 2010, demonstrating a website for the media while John O’Reilly observes from the back.


Signage for the Green Patient Lab at Greenbuild 2009

Our top-notch special events production team led by strategic partner Lisa Woodward.  Lisa’s accomplishments include the Green Patient Lab demo at the 2009 Greenbuild Show and the “FROG Zero” classroom at the 2008 Greenbuild show.

Aaron & Company Contractor Expo

NJ plumbing wholesaler Aaron & Company celebrated its 75th anniversary with a private trade show for contractors.  The agency retained Tom Kraeutler of The Money Pit to be the “man on the scene” reporter to generate excitement at the event and video content to live on after the event.


Grundfos launched its ALPHA pump at the annual trade show for the National Association of Oil Heating Service Managers in Hershey, PA. We scheduled booth meetings for the client with Fuel Oil News, Oil & Energy, Oil Heating Contractor, Plumbing & Mechanical, and Phc news.

K/BIS 2009

Safety Tubs  exhibited at the Kitchen/Bath Industry Show and enjoyed interviews with the Associated Press,  “House Talk” a radio show hosted by  Chris Miles;   Danny LipfordContractor;  and Supply House Times.

AHR Expo/AHSRAE 2009

Dan Holohan of filmed at the Heat Transfer booth.  It was also his birthday; see more images.

We booked appointments for our clients with The NEWS, Contracting Business, Contractor, Plumbing & Mechanical, Phc news, among others.

IBS 2009

Two of our clients were among the brands sharing costs to host a night of fun for the media attending IBS.  Organized by top-notch industry PR pro, Kathy Ziprik, more than 40 attendees played Vegas-style games before attending the Penn & Teller show at the Rio.

Building Design + Construction Magazine’s “FROG Zero” classroom

We served as project manager for a display outside the exhibition hall at the 2008 U.S. Green Building Council’s Greenbuild International Conference and Expo. In addition to building the full-scale classroom, we helped produce the accompanying videos.

IBS 2008

A comfort systems client expanded its brand presence at IBS with a rare opportunity for behind-the-wall brands to be featured in a showhouse.  Builder magazine 2008 Show Home, Trade Winds, put comfort systems front and center in a mechanical room, while the whole house was designed to maximize cooling from natural breezes.


K/BIS 2000

You saw them everywhere at the 2000 Kitchen/Bath Industry Show, in whirlpools, in toilets, in bathtubs, on HGTV’s annual coverage, and even in the fountains at McCormick Place South.   An army of rubber duckies was deployed to help launch the Pro site for ImproveNet.

Each duckie had a custom printed code on the bottom.  Show attendees were invited to visit the new pro site when they got home and enter the code for a chance to win a prize.  The site had 5,000 visitors in the two weeks following the show.