Campaigns - Consumer


Forbes Quotes NKBA President in Kitchen Remodeling Feature

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National Kitchen & Bath Association president elect John Petrie was interviewed by for a feature on kitchen remodeling trends to avoid. Petrie is quoted extensively throughout the article as an expert on current trends in kitchen remodeling.

The NKBA, celebrating its 50th anniversary this year, is the premiere association for kitchen and bath professionals. Learn more at

Campaigns - Consumer | The OR-DP Portfolio


Mr. Steam Featured on Huffington Post

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The new iSteam LCD home steam shower control panel from Mr. Steam was highlighted in a review of the International Contemporary Furniture Fair on the Huffington Post.

This high profile coverage was a direct result of connecting Mr. Steam with the author, Courtney Price, as a sponsor of and participant in several of the BlogTours organized by Modenus for design bloggers from around the world.

Blogger Relations | Campaigns - Consumer | The OR-DP Portfolio


Mr. Steam Featured in USA Today

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The innovative iSteam touch panel from Mr. Steam was featured in USA Today in a piece on new luxury bathroom technology. The coverage included a powerful quote from the president of Mr. Steam’s parent company and also highlighted the low water and energy use required by a daily steam session.

Click the link to view the USA Today coverage, or learn more about the iSteam touch panel at

Campaigns - Consumer | Media Relations | The OR-DP Portfolio


American Standard New Product Design Center Report in NJ Star-Ledger

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The American Standard hometown newspaper, the NJ Star-Ledger, sent a videographer to report on their NJ-based new product design center. The focus is on toilet design and performance, where American Standard is the US category leader:

Campaigns - Consumer | Media Relations | The OR-DP Portfolio


Cleveland Plain Dealer Features Noritz Consumer Survey, Benefits of Tankless

Posted on by, the online home of the Cleveland Plain Dealer, recently covered the 2012 Noritz Continuous Hot Water Report and also touted the energy savings of tankless water heaters.

The Hot Water Report details the importance of hot, continuous water among homeowners and looks at how American bathing habits range from efficient to excessive. Also included in the report from Noritz are telling infographics about age and gender differences and positive data about homeowner willingness to save energy and reduce strain on utilities.

Reporter Jill Sell noted that “58 percent of consumers would replace a water heater if it meant lowering utility bills and saving energy,” and highlighted the energy savings offered by Noritz tankless water heaters.

This consumer survey was also covered by the Los Angeles Times.

Campaigns - Consumer | Media Relations | The OR-DP Portfolio


Engagement Through Bacon: Using Social Media to Crowdsource Special Events

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If you enlist and empower community, you’re never alone


It started with a few comments about kitchen appliances during #KBTribeChat. One interior design blogger challenged another to a cookoff. And a grand idea was born for the 2012 Dwell on Design show.

O’Reilly-DePalma sister agency, Flying Camel, recruited the two challengers to a real cookoff in the Capital Ranges booth. From there, the very talented Leanne Wood Newman also recruiting support teams to create two teams of three. Two teams of design and food bloggers and twitter personalities are participating in the event.

On one team is San Diego Designer Brandon Smith, Stacy Garcia, Owner of Garcia Cabinetmakers in Huntington Beach, and Paul Buchanan, chef and owner of Primal Alchemy Catering in Long Beach, specializing in local, seasonal and sustainable cuisine.

Their “opponents ” include Rebecca Reynolds, Owner of Culinary Kitchen Design in Greenwich, CT, Lori Gilder, Interior Designer, Principal of Interior Makeovers in Beverly Hills, and Jennie Cook, local food advocate and blogger, owner of Plant Based Parties/Vegan Events in Los Angeles. Leanne developed the cookoff ingredients, with a focus on those terrific community builders of chocolate and bacon.

American Standard supplied a working sink and kitchen faucet to facilitate the action.  The designers were able to talk about their experiences cooking with Capital and washing up with American Standard.

The conversations started in earnest on Twitter and Facebook groups three weeks before the event,  ultimately generating more than 3 million impressions for the participating brands, along with conversational lift on Facebook.  Both brands increased their social following and positive key messages, and the one-hour cookoff attracted more than 50 spectators to the Capital booth. The high-visibility helped American Standard catch the attention of Dwell editors, opening the door to future coverage.


The social era is about connecting and collaborating. Not just conversations, but actual ideas and actually collaborating among designers, brands and marketers.


Blogger Relations | Campaigns - Consumer | Social Marketing | The OR-DP Portfolio


Noritz Consumer Survey Featured in Los Angeles Times

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The 2012 Noritz Continuous Hot Water Report and infographic were recently featured in the Los Angeles Times. Findings in the report reveal the importance of hot, continuous water among homeowners and how American bathing habits range from efficient to excessive. The 2012 Noritz Continuous Hot Water Report also includes telling infographics about age and gender differences and positive data about homeowner willingness to save energy and reduce strain on utilities.

“Increased demand, such as frequent showers or simultaneous use of multiple hot water appliances, places a tremendous burden on conventional tank water heaters, which necessarily have a finite storage capacity to meet demand,” says Jason Fleming, marketing manager for Noritz America. “A properly sized tankless heater, however, will never run out of hot water.”

Campaigns - Consumer | Media Relations | The OR-DP Portfolio


American Standard Named 2012 WaterSense Partner of the Year

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American Standard Brands has been honored with the U.S. Environmental Protection Agency’s (EPA) 2012 WaterSense Manufacturer Partner of the Year Award in recognition of the company’s water-saving technological advances and ongoing efforts to raise awareness about water conservation.

The WaterSense program, sponsored by the EPA, encourages consumers to reduce their water usage through water saving products and services, as well as by making simple changes in behavior to help conserve water. The WaterSense Partner of the Year awards recognize organizations that are on the cutting edge of water efficiency innovation, collaboration and outreach.

“American Standard Brands is privileged to be recognized by the EPA as its 2012 WaterSense Partner of the Year for the pioneering product solutions, technical leadership and outstanding performance that have been part of our company’s heritage for over 140 years,” said Jay Gould, president and CEO of American Standard Brands.

For more information on this announcement, view the complete press release or email us.

Campaigns - Consumer | O'Reilly-DePalma Client News | Reputation Management


Bathroom Remodeling: Installing a Toilet Without Tools

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Home improvement blogger Ron Hazelton recently put the ‘No Tools’ Toilet from American Standard to the test. Initially skeptical about the idea, Ron recorded his first installation of the toilet and found it easy to install using nothing more than what came in the box (although he did recommend an optional CD player as a helpful tool).

View Ron’s helpful instructional video about installing the No Tools Toilet over at his blog or visit www.americanstandard-us.comto learn more about the new line of easy to install toilets.

Campaigns - Consumer | Media Relations | The OR-DP Portfolio


American Standard Answers Call to Re-Invent the Toilet

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American Standard’s toilet prototype for the Gates Foundation toilet fair features a sealed trap, to prevent flies from spreading disease, and requires only one liter of water per “flush” to operate.

UPDATED: See exclusive feature in the NJ Star Ledger.

Also visit our photo gallery of the Reinvent the Toilet Fair.

American Standard was highlighted today by several media outlets, including the Chicago Sun-Times, for their participation in a unique competition funded by the Bill & Melinda Gates Foundation aimed at reinventing the toilet. Utilizing research grants from the Gates Foundation, competitors are working to create a toilet to be used in the developing world that will operate without requiring electricity or plumbing infrastructure, while costing no more than five cents a day. Around the world, over 2.5 billion people lack access to adequate sanitation, and every year 1.5 million children die from preventable diseases caused by poor sanitation - a problem this competition is working to change.

View the video linked above on the Chicago Sun-Times website to see the model created by American Standard, which requires only 1 liter of water per “flush” as well as prototypes from other competitors.

Campaigns - Consumer | Media Relations | Reputation Management | The OR-DP Portfolio

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