Blog - GreenHouse Digital + PR
September 19, 2019

Social Media Marketing Budget Breakdown: Develop a Comprehensive Plan for Future Success

Great! You have an amazing social media strategy all mapped out. Now what? Your social media budget is what comes next. Creating a solid social media budget can make or break your social media strategy. In this post, we’ll explain the advantages of proper social media budgeting, five factors to consider when you create a budget, and some of the average costs you can expect to invest in each of […]
September 13, 2019

3 Important ROI Calculations All Social Media Managers Need to Know

Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media investment.  An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business objectives. For example, […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]