O’Reilly DePalma in the News

Dec
6

O’Reilly-DePalma Joins New KBIS Agency Collaborative

Posted on by

KBIS, North America’s premier showcase of what’s new and noteworthy in the Kitchen and Bath industry, has announced that O’Reilly-DePalma will join its new PR and marketing affiliation for KBIS 2013. For the first time in KBIS history, a hybridized agency collaborative will lead all marketing and communications efforts. The players include Flying Camel in Brantford, Ontario, White Good in Lancaster, PA, and Modenus in Orlando and London. O’Reilly-DePalma will contribute to strategy, add voice to social discussions, and provide measurement analysis for the effort.

Thanks to the reach and resources of this unique collaboration, the show is also setting itself up to be the year-round event it has always needed and wanted to be. Look to the KBIS brand for a variety of regional, micro-events throughout the year, as well as being a resource for the latest trends and industry news.

“Drawing upon the respective strengths of four different agencies and entities that specialize in the building and design industry is key to transforming this year’s show in New Orleans from a trade show to an annual industry event,” says Jim Scott, Managing Director, Kitchen and Bath Show Nielsen Expositions. “In this new social era of connecting and collaborating, we’re confident this team will help to bring new insights into KBIS making it an inspiring, interactive showcase of everything new, where the brightest and best assemble to spot trends, experience product introductions and find the practical solutions and valuable connections that will take them into the future.”

“The open innovation among our agencies is the new model for revenue growth in the social economy,” noted Nora DePalma, principal of O’Reilly-DePalma. “It is analogous to the spirit of KBIS, where all of the industry’s audiences come together to get business done.”

View the complete press release about the new agency collaborative by following the link.

KBIS 2013 will take place from April 19 - 21 at the Ernest N. Morial Convention Center in New Orleans, LA. For more information, contact Nora DePalma at 770.772.4726 or by email, or visit www.KBIS.com, where you can also register for the show.

O'Reilly DePalma in the News

Sep
12

Coverings Trade Show Names O’Reilly-DePalma AOR

Posted on by

The 2013 Coverings Trade Show will be held at the Georgia World Congress Center in Atlanta, GA.

Coverings, the ultimate tile + stone experience, has named O’Reilly-DePalma its agency of record for its next annual gathering, to be held April 29 – May 2, 2013, at the Georgia World Congress Center in Atlanta. O’Reilly-DePalma will be responsible for all public relations efforts on behalf of the show, including pre-show, post-show and onsite media coverage; a VIP Press Tour for selected shelter and architectural media; and the creation of a publicity planner and press kit.

“We are delighted to welcome the O’Reilly-DePalma team, as we work to make North America’s largest tile and stone exposition an even bigger success in 2013, our first time ever in Atlanta,” says Elena Grant, Vice President of Marketing for National Trade Productions. NTP manages the entire event for Coverings, including registration, sales, marketing, PR, the show floor and special events.

Coverings 2012, held this past April in Orlando, saw attendance rise 19 percent over the previous year to more than 22,000 distributors, retailers, architects and designers, contractors, installers and fabricators.

O’Reilly/DePalma Principal Nora DePalma joins the KB Tribe Chat “Tweet-Up” at the 2012 Coverings Show.

The number of exhibitors also increased by 24 percent, while exhibit square footage was up 14 percent.

The O’Reilly-DePalma team is led by building products industry veterans Nora DePalma and Leslie Hart, each of whom bring more than 25 years of marketing and communications experience to the show.

For more information on Coverings 2013, contact Nora DePalma at 770.772.4726; [email protected]com; or Leslie Hart at 212.989.4629; [email protected]com. Or follow the Coverings blog, Pinterest page, Facebook page, Twitter feed or Linked In group.

O'Reilly DePalma in the News

Aug
7

BlogHer 2012 Presentation: 10 Things to Maximize Your Social Media Expertise

Posted on by

**UPDATED WITH ADDITIONAL RESOURCES BELOW**

From BlogHer 2012, slides from the seminar “10 Things You Can Do Now to Maximize Your Social Media Expertise,” by Stacie Tamaki, Chris Lam and Nora DePalma.

BlogHer 2012 panelists Staci Tamaki, Nora DePalma, Chris Lam

Staci Tamaki, Nora DePalma, Chris Lam

Additional Resources
Chris gives some additional great tips on her blog, including five social media management dashboards she recommends.
Read the live-blog from BlogHer of the session.
Stacie has a link to a downloadable .pdf  of social media resources on her blog, The Flirty Blog.

O'Reilly DePalma in the News

Jun
12

O’Reilly-DePalma Wins Skyline Award of Excellence from PRSA-Chicago

Posted on by

The view from our offices is particularly nice today, as we’ve just won the Skyline Award of Excellence in Media Relations from the Chicago chapter of the Public Relations Society of America for an already award-winning client case study that generated over 40 million impressions.

The case study being recognized by the PRSA-Chicago highlighted how the Loews Hotel chain experienced an 80% drop in service calls related to clogged toilets after replacing their old commodes with the American Standard Champion 4. Pitched by ORDP account director Joel Williams, the case study received coverage on the travel blogs of USA Today and The Economist, as well as a related humor feature on AOL.

The story previously won a Phoenix Award from the Public Relations Society of America, Georgia Chapter, as well as a Golden Trumpet from the Publicity Club of Chicago.

O'Reilly DePalma in the News

May
9

O’Reilly-DePalma Wins Golden Trumpet from the Publicity Club of Chicago

Posted on by

We’re feeling good today! Nothing like being able to blow our own horn, winning a Golden Trumpet from the Publicity Club of Chicago for good solid brand journalism, based on a client case study that generated more than 40 million impressions.

The Publicity Club of Chicago is recognizing our story on how the  Loews hotel chain saw maintenance calls for clogged toilets plunge 80% after the American Standard Champion 4 toilet was installed.

You could say we really blew the lid off that story.   Our team member Joel Williams, who wrote the toilet success feature, garnered more than 40 million impressions, including coverage on the travel blogs of USA Today (below) and The Economist, as well as a related humor feature on AOL.

“‘Think about the embarrassment and inconvenience of a toilet clog,’ Dick Senechal, Loews’ senior vice president of facilities, who calls American Standard’s Champion 4 toilet an industry breakthrough, told me. ‘Eliminating that is a great service for our guests.’” — From Barbara DeLollis of USA Today Hotel Check-In.

The story previously won a Phoenix Award from the Public Relations Society of America, Georgia Chapter.

O'Reilly DePalma in the News

Mar
27

O’Reilly-DePalma and Blogger Andie Day in Kitchen + Bath Business

Posted on by

Today Kitchen + Bath Business published a profile of blogger and designer Andie Day that included a mention of how Day uses social media to keep in touch with PR friends and colleagues Nora DePalma of O’Reilly-DePalma and Leanne Wood of Flying Camel.

In the profile, Day also discusses the many opportunities that have opened up to her through the use of social media, and the value of meaningful connections that can be developed and maintained through Twitter.

O'Reilly DePalma in the News | Social Marketing Insights | The OR-DP POV

Nov
11

Byline: Daily 5 Remodel on the Brand Mayhem Following Costly Relationship Fail

Posted on by

Daily 5 Remodel logoO’Reilly/DePalma principals Nora DePalma and John O’Reilly weigh in on the consequences for a building products brand that sparked a PR firestorm after being too heavy-handed with a respected industry blogger.

O'Reilly DePalma in the News

Jun
15

Leslie Hart Joins O’Reilly/DePalma as New York Partner

Posted on by

Leslie Hart joins O’Reilly/DePalma as a New York-based partner, after several years of project collaboration with the building and architecture brand consultancy and more than 20 years of industry relationships with principals John O’Reilly and Nora DePalma.

Hart, the Consumer Insights columnist for Kitchen & Bath Design News and an honoree in the Kitchen & Bath Industry Hall of Fame, has more than 30 years of in-depth marketing and communications experience in all channels of the kitchen and bath industry. Trained as a journalist, Hart served as editor and publisher of Kitchen and Bath Business, then as director of strategic marketing at Meredith Corporation, publishers of Better Homes and Gardens and other leading consumer magazines, where she created integrated marketing programs for The Home Depot and Sub-Zero, among others.  Read more.

O'Reilly DePalma in the News

May
5

Joel Williams Joins O’Reilly/DePalma as Account Director

Posted on by

O’Reilly/DePalma today announced the appointment of Joel Williams as account director, where he will lead several of the marketing communications agency’s key accounts.

An award-winning writer and communications strategist, Williams has been a strategic partner of O’Reilly/DePalma for several years, performing an integral role in delivering results for the agency’s roster of B2B and B2C brands in the home and commercial building products industries.

Prior to joining O’Reilly/DePalma, Williams worked with Edelman Public Relations Worldwide, national homebuilder, KB Home, in addition to Marketing Support, Inc. where he oversaw marketing communications activities for Aristokraft Cabinetry, Black & Decker’s Hardware and Home Improvement Group, Elkay Manufacturing, Gerber Plumbing Products and In-Sink-Erator.

O'Reilly DePalma in the News

Mar
9

How To Find the Best Partner

Posted on by

John O’Reilly and Nora DePalma were among 43 business owners quoted by The Entreprenette Gazette about business partnering, 22 months about their own decision to merge agencies. O’Reilly and DePalma supplied five tips for knowing when it’s the right time to seek a business partner:

1. The business needs to diversify and expand offerings to remain competitive.

2. The business has grown to the point that efficiencies could be realized with a partner, including shared overhead costs.

3. You seek an equal as a creative and strategic sounding board.

4. The partner brings immediate and significant revenue growth.

5. You’ve learned that it can be lonely at the top. The right partner helps share the challenges of managing and motivating people.

 

O'Reilly DePalma in the News

Older Posts >>