Content Marketing


Case Study: Exploratorium’s New Net Zero Home Features Innovative Radiant System

Posted on by

Architect’s rendering of new Exploratorium, opening in 2013.

When the new Exploratorium museum — now in the final stages of construction on San Francisco’s waterfront — becomes fully operational in the spring of 2013, its goal is to become the largest net-zero energy museum in the United States, if not the world. (A “net zero-energy” building produces as much energy as it consumes.)

The subject of a cover story in the September 2012 issue of PM Engineer magazine (pme), this massive gut-renovation project at the 800-foot-long Pier 15 aims to be 57 percent more efficient than the ASHRAE 90.1 baseline standard for a typical museum. Among its green innovations are a 1.3 megawatt-AC, photovoltaic solar-panel system, providing all of the structure’s electricity; and a crosslinked polyethylene (PEX) radiant tubing system that uses the San Francisco Bay as a giant heat sink and heat source to warm or cool the building.

Joe Wenisch

The 200,000-foot network of PEX tubing, manufactured by Uponor, is embedded in concrete slabs on two levels and spans 82 different heating-cooling zones. Each zone has a control valve and a thermostat to switch between heating and cooling, whatever the seasonal need. No other type of water-heating equipment is used in the building, nor is there any use of fossil fuels except for highly limited cooking purposes in a small restaurant.

“We did not wish to sacrifice comfort for energy savings on this project, and radiant is a premium comfort system,” says project manager Joe Wenisch of the Integral Group, the mechanical, electrical and plumbing engineer on the project. Radiant technology was an especially good fit with the Exploratorium’s open exhibit space, featuring 30- to 40-foot-high ceilings.

“Radiant allows us to heat and cool at the floor level where the people are, rather than attempting to condition such a large volume of air in those high-ceiling rooms,” he says.

For more information, visit

Content Marketing | The OR-DP Portfolio


Case Study: Outdoor Cleaner Preserves National Historic Landmark

Posted on by

This amazing transformation demonstrates the results from one application of Wet & Forget outdoor cleaner. No scrubbing or powerwashing was needed: Wet & Forget did all the work over three months.

The amazing results with the environmentally gentle, bleach-free Wet & Forget, a scrub-free exterior stain remover, have rung a bell with Environmental Design + Construction magazine. ED+C recently featured a case study developed by O’Reilly-DePalma that  shows how Wet & Forget helped restore the fragile tile roof of an 80 year old bell tower in Bok Tower Gardens, a National Historic Landmark located in Lake Wales, Florida.

The size of the roof - a sprawling 50,000 square feet - combined with the delicacy of the Spanish tiles, which could be damaged by traditional pressure washing, made the restoration of the roof particularly challenging. In just one application, Wet & Forget achieved remarkable results erasing the 11 years of mildew accumulation, without scrubbing and with significantly smaller water use compared to pressure washing.

This case study was previously published by the Cleaning Management Institute.

Campaigns - Trade | Content Marketing | Public Relations | The OR-DP Portfolio


New Product Launch Touts Productivity Gains Worthy of Henry Ford

Posted on by

AMES earned media coverage in Architectural Record, Construction Dimensions, and BUILDER magazine, in addition to this feature in Walls & Ceilings. Bylined articles pitched and produced by O’Reilly-DePalma resulted in two cover stories in the two primary interior finishing trade outlets: Walls & Ceilings and Construction Dimensions magazine. O’Reilly-DePalma identified a narrow list of key influencers with whom we maintained regular contact to help achieve this tremendous success.

A new continuous finishing system from AMES Taping Tools was a featured article in the online version of The Trowel, Western Canada’s Wall & Ceiling Industry Magazine.  The article profiled how a professional finishing contractor automated a successful, 25-year practice of traditional hand-finishing, and in the process, boosted worker productivity by 300 percent.

In addition to boosting worker efficiency, the continuous flow system produced a uniform finish quality that could not be duplicated by hand. “Every finisher has a slightly different technique, but today’s automatic taping systems serve as a quality control system – so that every joint, every inside corner is identical to the next – even in direct sunlight that shows every defect,” emphasizes Tony Cruzado, co-owner of Bridgeport, Connecticut-based CGM Acoustics, Inc.

Cruzado’s tool of choice was the AMES Bazooka Continuous Flow System, which allows high-volume production drywall contractors to finish continuously without reloading.

The automated finishing system delivers up to 1½ gallons per minute, or roughly twice as much as standard pumps that are not specifically engineered for thicker compounds. Moreover, it eliminates the need to constantly stop and reload, thereby reducing worker fatigue so contractors can spend more time finishing.

For CGM, the ability to finish uninterrupted was an irresistible competitive advantage. “The automatic taper doubled our output,” explains Cruzado. “But multiplying the efficiencies of the automatic taper with an endless supply of mud – that’s just a home run all around.”

Building Industry News | Campaigns - Trade | Content Marketing | O'Reilly-DePalma Client News | Public Relations | The OR-DP Portfolio


Using Tankless Technology to Solve Restaurants’ Hot-Water Problems

Posted on by

Ben Wirick of FRG

Despite the vital importance of hot water to restaurant operations, getting the right quantities to right outlets at the right temperatures – especially during operational peaks – is an anxious, uphill battle for many managers. But a new and innovative approach to restaurant water heating that melds all of the necessary components into a single, prefabricated, ready-to-install package is boosting system performance, longevity and energy savings for a growing number of proprietors. This successful strategy is the subject of a cover story in the February 2012 issue of pme magazine.

Developed by Facilities Resource Group (FRG) of Grandville, Mich., the innovation is an engineered rack system that combines one to six tankless water heaters from Noritz America with all the necessary components – all mounted to a mobile aluminum frame and finished off with insulated copper tubing.

This type of multi-unit apparatus can be seen in numerous commercial installations around the country. The true breakthrough by FRG was its decision to leverage the inherent advantages of multiple tankless water heaters into a turnkey service program that caters specifically to the rigorous demands of fast-food and casual-dining restaurant chains. Instead of shipping one or more tankless units to a job site for installation by a local contractor, FRG takes direct control of the transaction by:

Ben Wirick with prefabbed tankless system

• designing and fabricating the water heater racks in its western Michigan facility;

• shipping them in FRG trucks to wherever the restaurant is located nationwide;

• personally participating in the installation of the rack with a qualified local contractor, usually after work hours, so that the restaurant suffers no down time;

• coordinating post-installation service work, either with the installer or another service company that has participated in a Noritz commercial tankless training program.

“Restaurant operators are concerned about not just the lost dollars and cents they can count [because of a malfunctioning water heating system], but also the less-tangible losses,” says FRG director of mechanical sales and engineering Benjamin C. Wirick. “If they must shut down for even half a day, will disappointed customers opt for a restaurant down the street and never come back? They don’t want to take that chance.”

Click here to learn more about FRG and this exciting new approach.

Building Industry News | Campaigns - Trade | Content Marketing | O'Reilly-DePalma Client News | The OR-DP Portfolio


Domestic water boosting system cuts energy use by 90%

Posted on by

The potential efficiencies of water boosting systems from Grundfos are highlighted in the January cover story of Plumbing Mechanical Engineer, which profiles one apartment building’s jaw-dropping energy savings achieved through variable speed pump technology.

In fact, talk about putting your money where your mouth is- this project’s contractor was so confident in the potential energy savings that he paid for the new system himself — all in an effort to convince building management to invest in the efficient technology.

The gamble paid off in spades.

An independent project audit vindicated the daring claim by documenting a 90 percent energy savings over a one-week period in September 2010, and a 26-month payback period.

Moreover, the drop in power consumption translates to an annual utility cost reduction of nearly $18,160. Total project savings are estimated at $275,000 over the average 15-year pump lifespan. Despite removing 70 HP from this system, the computerized control, demand-based performance of the new pumping station averages just 30 percent capacity.

Campaigns - Trade | Content Marketing | Green Building | O'Reilly-DePalma Client News | The OR-DP Portfolio


Pumping up Solar Power Savings

Posted on by

Circulator pumps were the highlight of this month’s Reeves Journal magazine that featured a case study from global pump and pump systems manufacturer Grundfos.  Over the last five years, circulators used for hydronic and radiant heating systems have become more energy-efficient thanks to ECM (Electronically Commutated Motor) technology.  The intelligent speed control these circulators provide is drastically reducing energy use without sacrificing performance.

To understand why this technology is so appealing, put yourself in the shoes of plumbing contractor Mike Wolking, who was asked to design a plumbing and hydronic heating system for a custom solar home in south-central Colorado.

In addition to specifying a system that could provide space heating and domestic hot water for the 2,300-square-foot, two-story ranch, Wolking’s design had to consume roughly 40 percent less energy.  Read more here.



Campaigns - Trade | Content Marketing | Green Building | O'Reilly-DePalma Client News | The OR-DP Portfolio


Red Wine-Chilled via Radiant Cooling

Posted on by

Commercial radiant temperature control from Uponor is highlighted in this feature article exploring one of Napa Valley’s most prestigious wineries.  The article that appeared in the June issue of Environmental Design and Construction Magazine, illustrated why radiant was the only option to deliver the consistent and precise temperature control required for a new winery and barrel cellar.  “Temperature control plays a major role in the winemaking process,” explains Kathryn Hall, owner of Hall St. Helena, who notes that the loss of temperature control can ruin an entire batch of wine and would result in a significant loss.

Indeed, the radiant system exceeded expectations, and the project’s environmentally friendly construction recently received the prestigious Gold Leadership in Energy and Environmental Design (LEED®) award. That recognition made Hall St. Helena, the first winery in California to achieve the top certification from the U.S. Green Building Council.

Campaigns - Trade | Content Marketing | O'Reilly-DePalma Client News | The OR-DP Portfolio


The Long and Winding Road to the Sewer

Posted on by

Mechanical Contractor Al Warren overcame the lack of drainage and long sewer line in a historic  19th century industrial building by using an innovative system from SFA Saniflo to pump and process waste without digging.

The project’s challenge was to tie the 1897 plumbing system into the municipal sanitary sewer system.  Making matters worse, contamination was found nearly everywhere, so digging to install new sewer lines and plumbing wasn’t possible either. Plus, the Remington Rand building is 950 feet long – more than three football fields – so the project needed a solution for moving plumbing waste across this expanse plus another 100 feet or so beyond its walls to the sewer main.

The result was the installation of five duplex grinders, positioned at intervals on the ground floor, along the length of the building. This created a “stair effect” that achieved the right pitch in the pipe to accommodate the extreme length of the sewer line.
The duplex grinders are installed right on the floor – there is no need to dig. They can handle waste matter from multiple plumbing fixtures, without storing sewage, as sewage ejectors do. Each one pumps effluent up through small diameter pipe into the main and out to the sewer. They work in concert, handling cumulative waste for the entire two-story building.

O’Reilly-DePalma developed the case study, and ultimately attracted newspaper coverage.The case study was featured in the CT Middletown Press, garnering favorable earned exclusive coverage for our client, SFA Saniflo.


Content Marketing | The OR-DP Portfolio


Plumbing Showroom Boosts Sales 20 Percent

Posted on by

Walt Disney said about customer service: “Do what you do so well that they will want to see it again and bring their friends.”

Michelle Henderson, kitchen and bath designer and showroom manager at Banner Plumbing Supply Company in Buffalo Grove, Illinois, takes this ideal to heart.  Banner Plumbing Supply increased their  showroom sales 20 percent through extraordinary customer service.

via American Standard - Resources.

Campaigns - Trade | Content Marketing | Showroom Marketing | The OR-DP Portfolio