Danish pump manufacturer Grundfos unveiled the world’s most energy-efficient circulator at an executive news briefing held January 28 at the International Air-Conditioning, Heating and Refrigerating Exposition (AHR-EXPO) in Dallas. View a video of the event here.
The news briefing attracted more than 17 editors representing 19 trade publications, which resulted in significant media coverage, including the front page of the trade show’s daily newspaper.
“We truly believe the MAGNA3 will define the industry,” Grundfos president Dennis Wierzbicki said. It offers greater efficiency, reliability, flexibility and more functionality.”
Following the public launch, O’Reilly-DePalma coordinated seven one-on-one media interviews with senior leadership, so that each editor could have private access to top management, as well as a personalized introduction to the new product.
Jes Munk Hansen, president of Grundfos North America, opened the morning press conference by noting, “Today we will be introducing much more than a product; we are introducing technology that will set new standards for the entire pump industry and meet the market’s demands for efficiency, intelligence and sustainability.”
In fact, the new MAGNA3 will consume 20 to 40 percent less energy than most models in the current MAGNA line, already a best-in-class, high-efficiency circulator.
O’Reilly-DePalma coordinated the executive news briefing as well as one-on-one media interviews with senior company leadership.
Grundfos is the only manufacturer to offer a variable-speed, electronically commutated motor (ECM)-based circulator that uses an integrated logic algorithm to “learn” the varying energy-usage patterns of an application over time, enabling the software to automatically determine the lowest possible operating efficiency point to meet ever-changing demand.
By continuously fine-tuning power consumption and flow rates to meet the dynamic needs of the system, this AUTOADAPT function saves both energy and money.
The AUTOADAPT function is so powerful that eight out of every 10 installations can rely on this feature to automatically select the optimal setting, with no additional human intervention. For the installer, that simply means plug and play and walk away.
Grundfos has dramatically improved the pump’s range by increasing the maximum head to almost 60 feet and the maximum flow to approximately 570 gallons per minute. And with more than 35 single and twin circulators in cast iron or stainless steel, MAGNA3 is the solution for a wide range of commercial and domestic application: heating, cooling and air-conditioning, domestic hot water, ground source heat pump, and solar heating.