Archive for October 2009


The Impact of User Generated Reviews

Posted on October 29, 2009 by Nora DePalma


Bringing Professor Toilet to Bathroom Blogfest: 2009

Posted on October 27, 2009 by Nora DePalma

Our Professor Toilet blog for American Standard is part of Bathroom Blogfest 2009.  This is a fascinating study in how social media brings content together in an ad-hoc, yet engaging and well-linked experience.

The brainchild of Simple Marketing Now principal C. B. Whittemore, Bathroom Blogfest 2009 includes a promotion from the Kaboom brand of cleaners and the diverse list of contributing bloggers includes long-time O’Reilly/DePalma friend Leslie Clagett at kbculture.  We are all supplying content and links around a single theme:  ”Flush The Recession and Plunge Into Forgotten Spaces.”

Our first Blogfest post,  Flushing this Economy Will Take More than the Average Toilet plays up the recent top scores American Standard toilets received for “bulk removal” in the independent Maximum Performance Testing (MaP test) by John Koehler and Veritec Consulting.

Early indications show high quality traffic visiting Professor Toilet. It will be interesting to see what happens. List of bloggers is below:

Susan Abbott at Customer Experience Crossroads

Reshma Anand at Qualitative Research Blog

Shannon Bilby at From the Floors Up

Shannon Bilby and Brad Millner at My Big Bob’s Blog

Laurence Borel at Blog Till You Drop

Jeanne Byington at The Importance of Earnest Service

Becky Carroll at Customers Rock!;

Leslie Clagett at KB Culture

Katie Clark at Practical Katie;

Iris Shreve Garrott at Checking In and Checking Out;

Julie at Julie’s Cleaning Secrets Blog

Marianna Hayes at Results Revolution

Maria Palma at People To People Service

Professor Toilet at Professor Toilet’s Blog

David Reich at My 2 Cents

Bethany Richmond at The Carpet and Rug Institute Blog

Carolyn Townes at Becoming a Woman of Purpose

Stephanie Weaver at Experienceology;

C.B. Whittemore at Flooring The Consumer and Simple Marketing Blog

Linda Wright at Build Better Business with Better Bathrooms


Shared Article: Mike McCready: Social Media — Is it a Fad?

Posted on October 26, 2009 by Nora DePalma

Mike McCready: Social Media — Is it a Fad?

New must-read book about to publish: Socialnomics.


  • 34% of bloggers (and there are over 200,000,000 blogs) post opinions about products and brands
  • 14% of people trust advertisers, yet…
  • 78% of consumers trust peer recommendations.

Should building products marketers spend less brand advertising and more on storytelling?


Photo Gallery: New York Event for PuraVida Launch 2009

Posted on October 26, 2009 by John OReilly


LNC Communications, a predecessor to O’Reilly/DePalma, helped Hansgrohe launch its new PuraVida collection in New York, beginning with six preview editorial appointments, followed by an evening reception for showrooms, specifiers and editors.   Click on any image below to enlarge.


Shared Article: Marketing’s Drift Away from Media – BusinessWeek

Posted on October 25, 2009 by Nora DePalma

Marketing’s Drift Away from Media - BusinessWeek

Business Week reports on “below the line” marketing: tactics that do not involve advertising in specific online or offline media:

” Experiential marketing, high-profile events, and online content accounted for 62% of total marketing spending in 2008, up from 57% in 2004, according to a survey by Veronis Suhler Stevenson.”  Read more.


Grundfos Impossible Tour Visits Northeast during October and November

Posted on October 25, 2009 by John OReilly

The Grundfos Impossible Tour schedule for October and November includes a 14-City northeast swing.

The fully equipped and well-appointed traveling educational vehicle gives  New England and Middle Atlantic contractor and engineer visitors hands-on training in the latest technologies for residential, commercial and industrial pumps from Grundfos.


Plumbing Showroom Boosts Sales 20 Percent

Posted on October 21, 2009 by Nora DePalma

Walt Disney said about customer service: “Do what you do so well that they will want to see it again and bring their friends.”

Michelle Henderson, kitchen and bath designer and showroom manager at Banner Plumbing Supply Company in Buffalo Grove, Illinois, takes this ideal to heart.  Banner Plumbing Supply increased their  showroom sales 20 percent through extraordinary customer service.

via American Standard - Resources.


Grundfos Pumps Unveils Two Additional 3-Speed Circulators: the SuperBruteXL, Models UPS26-150 and UPS43-100

Posted on October 19, 2009 by John OReilly

In time for hydronic heating season, Grundfos Pumps unveils two new models of its popular SuperBruteXL, featuring the proven 3-speed wet-rotor design and available in both cast iron and stainless steel material options.

One of the main features of a SuperBrute is its proven 3-speed motor. This unique motor advancement, pioneered by Grundfos more than 30 years ago, provides the ability to adjust the pump speed to fit specific applications, reducing installation time and callbacks.

Read more about the two new SuperBruteXL models.


Rheem Heat Pump Water Heater Introduced to Media

Posted on October 18, 2009 by John OReilly

The new highly efficient Rheem Heat Pump Water Heater is introduced by Rheem product manager Tommy Olsen to the editors at Residential Design/Build and Qualified Remodeler.

O’Reilly/DePalma set up the two-day media tour for Rheem executives resulting in meetings with 12 publications reaching trade professionals.


Shared Article: Boomers Want Single Level, Energy-Efficient Homes in the Suburbs

Posted on October 8, 2009 by Nora DePalma

Survey: Boomers Want Single Level, Energy-Efficient Homes in the Suburbs.

Newest NAHB survey results, reported by Building Online.  Americans who are 55+ cite preference for  suburban living,  single-story homes and  amenities that include high-speed Internet access.

While the report states that boomers “don’t consider ‘universal’ design a priority,” we would bet that such design principles are actually welcomed and expected, although vain boomers  wouldn’t be caught dead asking for them.

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network