Archive for February 2009


Byline: The Science of Radiant

Posted on February 18, 2009 by Nora DePalma

John O’Reilly bylined an article for Reeves Journal about the use of radiant for heating and cooling in a LEED Platinum-certified Bay Area museum. At the time, the California Academy of Sciences  as the largest public facility to garner the certification.

Through interviews with the engineering and design firm Arup and mechanical contractor, O’Brien Mechanical, Inc., O’Reilly reported that the high-ceiling space made it an ideal application for radiant, which keeps the heating and cooling near the floor, not blowing around near the ceiling, as with a conventional forced-air system.

The byline is brand journalism at its best, evolving from a case study that O’Reilly produced for our Uponor client, which also featured his art direction in photography and video.


I Can Tell Your Age…By Your Social Media Involvement

Posted on February 12, 2009 by Nora DePalma

(as well as your gray roots)

From the Pew Institute:

Median age of Facebook users: 26

Median age of MySpace users: 27

Median age of Twitter users: 31

Median age of LinkedIn users: 40


Shared Article: The Measurement Standard: Coverage Decline in ‘09?

Posted on February 8, 2009 by Nora DePalma

The Measurement Standard: Blog Edition: Coverage Decline in ‘09?

I’ve been worried about this.  Reduced media coverage…because there of reduced media outlets.  Home and Domino gone.  Fewer pages in remaining print pages.

Your option?  Optimize your web presence…which is different from optimizing your website.


Shared Article: Improving America’s Housing 2009 - Latest Remodeling Forecast

Posted on February 4, 2009 by Nora DePalma

Improving America’s Housing 2009

Discretionary down; energy efficiency improvements up.  Sadly, big opportunity when foreclosed homes are purchased


Rooting for Polar Bears

Posted on February 3, 2009 by Nora DePalma

funny pictures of cats with captions
see more Lolcats and funny pictures

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network