Archive for November 2010


Uponor Launches New, State- and Province-Specific Web Pages for Fire Safety Professionals

Posted on November 29, 2010 by John OReilly

Today, Uponor unveiled its newest online resource for industry professionals seeking information about residential fire sprinklers:

This landing page opens to a map where everyone from the installer to the builder to the code official can find everything from videos, case studies and industry links to training courses, technical support and local contact information for their specific areas.

Click here to read more and download images.


Photo Gallery: Greenbuild 2010

Posted on November 27, 2010 by Nora DePalma


November 2010:  O’Reilly/DePalma arranges a sitdown of sorts with green building influencers Carl Seville and Michael Anschel at the American Standard booth.  We also placed client CEO Don Devine of American Standard on a Greenbuild 2010 Residential Summit panel with  Wendy Koch, USA Today environmental reporter and Deborah Meyer,  SVP and chief marketing officer of Pulte Group.

We supported several clients at the show with press releases and booth media appointments and also had time to have fun with our Green Earth PR Network colleagues.  Click any image to enlarge and read the story in captions.


American Standard Brands Merges With DPI - Longtime Building Profits Client

Posted on November 22, 2010 by Nora DePalma

Building Profits, Inc. helped Decorative Products International win a Best New Products award in 2006 from Woman's Day Home Remodeling for their metallic PegPanels. On right is Mike Kilbane, President and CEO of DPI who is now moving on to lead another Sun Capital brand.

American Standard Brands just announced its merger with Decorative Panels International, a leading manufacturer of high quality hardboard and decorative wall panel products.

American Standard Brands and DPI are affiliated portfolio companies of Sun Capital Partners.  Don Devine, President and CEO of American Standard Brands,  said the merger will help American Standard Brands to capture a larger share of home remodeling projects, noting that it fits the company growth strategy to create a great building products company.  Learn more in the press release from American Standard.

DPI Wallboard

Both companies have something else in common. Both were clients of O’Reilly/DePalma principal Nora DePalma in her previous agency,  Building Profits.

DPI hardboard is an interesting, sustainable  material for wall-coverings throughout the home. Learn more about DPI at


American Standard CEO Addresses Consumer Demand for Green Products at 2010 Greenbuilds

Posted on November 16, 2010 by Nora DePalma

American Standard Brands President and CEO Don Devine presented the company’s findings on best practices to increase consumer demand and acceptance of WaterSense-certified toilets, faucets and showerheads. Devine was part of a panel session at the 2010 Greenbuild that includes Deborah Meyer, senior vice president and chief marketing officer for PulteGroup, the nation’s largest homebuilder; and Wendy Koch, a reporter with USA Today, who focuses on sustainability issues.

Everyone at O’Reilly/DePalma is pleased that our Green Earth PR connection helped us secure this opportunity for our client. Don Devine has an excellent reputation for driving water efficiency solutions and has extensive knowledge of the issues, making him a great fit for the panel.

Visit the O’Reilly/DePalma YouTube channel to watch the rest of the speech.


Photo Gallery: NY Event for Design Community

Posted on November 11, 2010 by Nora DePalma


November 2010:  O’Reilly/DePalma was asked by a division of our American Standard Brands client to secure architect, designer and media attendance at a new product launch event in a midtown Manhattan showroom.  Wendy Silverstein in New York managed the event planning, connecting the client to the right influencers in the New York design community.

Final attendance exceeded the expectations of the showroom and exceeded the success metric for attendance the client set as a goal. Client quote:  “The attendance was not only great in quantity, but even better in quality.  They genuinely liked what they saw and had a good time.”

Click on any image to enlarge.


Fire Safety Expert Clarifies Home Fire Sprinkler Liability Issue

Posted on November 10, 2010 by John OReilly

Municipal water authorities can easily resolve liability concerns regarding the suspension of water service to homes with state-mandated residential fire sprinklers, according to Paul McCulloch, NICET III, lead fire protection designer for Fire Safety at Uponor Inc.

“Potential liability issues have been successfully resolved by more than 400 jurisdictions across the country that already require sprinklers in new-home construction,” said McCulloch, speaking on Nov. 5 at a joint meeting in York, Pa., of the Central Section Water Works Operators’ Association of Pennsylvania (WWOAP) and the North and South Central Districts of the American Water Works Association (AWWA) of Pennsylvania.

McCulloch, who was recently appointed to the Residential Fire Sprinkler Design and Installation Exam Development Committee by the International Code Council® Board for International Professional Standards (BIPS), cited a number of examples of how jurisdictions have effectively indemnified water authorities that terminate water service to homes with fire sprinkler systems.

Click here to view the complete press release and download a high resolution image.

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network