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Shared Article: Mike McCready: Social Media — Is it a Fad?
Posted on October 26, 2009 by — No Comments
Mike McCready: Social Media — Is it a Fad?
New must-read book about to publish: Socialnomics.
Insights:
- 34% of bloggers (and there are over 200,000,000 blogs) post opinions about products and brands
- 14% of people trust advertisers, yet…
- 78% of consumers trust peer recommendations.
Should building products marketers spend less brand advertising and more on storytelling?
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