Archive for December 2009


Traveling in 2010 | Mike Luckovich

Posted on December 31, 2009 by Nora DePalma

Dec. 30 cartoon | Mike Luckovich.


6 Indicators of Hope in PR Measurement

Posted on December 21, 2009 by Nora DePalma

Katie Paine is our measurement guru.  If you’re ever seen an O’Reilly/DePalma results dashboard, you’ve seen how Katie’s insights and her KDPaine & Partners blog inspires us to identify and track key performance metrics in public relations.    Great article by Katie on trends in measurement for both PR and social media.


Water Saving Plumbing Products from American Standard 2009 Greenbuild

Posted on December 15, 2009 by John OReilly

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H2Option, a new flushing innovation from American Standard, is the first truly siphonic dual flush toilet on the market, with strong push-and-pull action created by forceful, yet quiet, jetted action under the rim. Using as little as 1.0 gallon of water on the low setting, H2Option scours the sides of the bowl to remove every last trace of paper and waste. Plus, the H2Option toilet is WaterSense®-certified for its water-efficiency results.

Visit the American Standard Media Page for to learn more about Jetted Siphonic vs. Washdown toilets, view the full press release and download images.


Rheem Manufacturing Joins the Green Mechanical Council

Posted on December 15, 2009 by John OReilly

Rheem Manufacturing Company recently announced that it has joined the Green Mechanical Council (GreenMech). The announcement follows Rheem’s recent decision to sponsor the organization’s Green Mechanical Awards, which “recognize mechanical/plumbing contractor and design/build firms that are creating the most fuel- and cost-efficient systems in residential and commercial applications.” The three winners of this new competition were announced at a special ceremony at the Greenbuild International Expo in Phoenix, Ariz., on November 11.

“We enthusiastically share in GreenMech’s commitment to educating the trade on the need to create and maintain environmentally sound residential and commercial mechanical systems,” says Peter Reynolds, vice president and general manager of the company’s Water Heating Division. “Environmental stewardship is good for both our society and our industry.”
Additional details on Rheem and its decision to join GreenMech can be found here.

O’Reilly/DePalma Principal Speaking to Atlanta Green Communicators Jan 12

Posted on December 11, 2009 by Nora DePalma

“Building Communities Online” is the topic for Atlanta Green Communicators on Tuesday, January 12, 2010.   Speakers are Hope Dlugozima, VP and Director of Community and Social Networking at Mother Nature Network and Nora DePalma, Principal with O’Reilly/DePalma Public Relations and Marketing.

Mark your calendars for 4:30 to 6:30 pm in the Baraonda private dining room, 710 Peachtree Street, Atlanta 30308. Parking is validated.  RSVP to Green Earth PR founder Nancy Rogers or join our Atlanta Green Communicators Linked In Group.


Home Improvement Radio on the Rise?

Posted on December 8, 2009 by Nora DePalma

While 2009 may go down as a year many home builders would like to forget, a renewed focus on home remodeling and energy efficiency has fueled record growth for the nationally syndicated home improvement radio show The Money Pit.

Hosts Tom Kraeutler and Leslie Segrete added 60 new radio stations to the show’s 228 station line up in the last 11 months, marking the biggest growth year in the show’s 10 year history.

“In an economy where few could afford to move, The Money Pit has been an invaluable resource for listeners looking to make their homes more comfortable, energy efficient and affordable.  The show is an important part of our line-up, and is popular with both listeners and the local sponsors looking to reach them,” said Paul Giammarco, Program Director for Money Pit affiliate WPRO in Providence, RI.

Read more about home improvement radio on the rise.


More Tales from the Front: Building Products & Social Media in Action

Posted on December 3, 2009 by Nora DePalma

We’ll call this chapter:  “Eliminating the Middleman. All of Them”

Pleasantly surprised one morning to open my email and find a completely unsolicited testimonial about a client’s product:

Hi Nora,

Please comsider this endorsement for the American Standard “speed connect” drain.  If you find it helpful in any way please feel free to modify and use in the promotion of the product.

Thank you,
John Murphy
National Association of Plumbing Showroom Professionals

American Standard has introduced the “speed connect” drain to many of their faucet lines this year. The company claims that there are fewer moving parts to install, the drains will seal and hold water upon installation and the drains will not need adjustment. These claims are all true.

What American Standard has not stated is that this new cable action pop-up drain assembly is what the plumbing industry has needed for decades. This drain really does what AS claims and more.

Ask any plumber what the most difficult or frustrating part of installing a lavatory faucet is and they will say the drain linkage and adjustment. Well, not after they install this drain. American Standard has removed the linkage and replaced it with a cable not unlike some of the bath drains that are out there.

This new lavatory drain is a problem solver and it is a pleasure to install.”

Obviously, not just any testimonial.  John Murphy is a master plumber in New England, active on Linked In and other social networks and President of the new National Association of Plumbing Showroom Professionals.  We had met through Linked In and enjoyed an ongoing dialogue.

But I hadn’t sent him anything about Speed Connect.  Who did?

Among the flurry of emails shooting back and forth across American Standard’s servers that day, we tried to solve the mystery.  It was much later in the day when the truth was revealed:

To All

This came about from a discussion that I began with John on Linkedin, another example of the power of social media.


Donald C. Devine
CEO, American Standard Brands

There is much talk about what CEOs should or should not be doing online.   Don Devine does pretty much the same thing he does offline: talks to customers and prospects.  When the door opened with John Murphy, Don asked him to try one of our products.  Talk about eliminating the middlemen … and middlewomen.

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network