Communicating complex building system solutions is a unique expertise of O’Reilly-DePalma. Principal John O’Reilly recently traveled to San Francisco to art direct a photo and video shoot of a radiant cooling and radiant heating system installation in a new science museum under construction.
With the city of San Francisco serving as a backdrop, the Exploratorium project is shown under construction on the left. The new, all-glass Observatory is in the foreground, while Pier 15, currently undergoing a gut renovation, is immediately behind it. The finished museum will feature both indoor and outdoor exhibits.
Our American Standard client recently hosted six influential designers who have used social media and blogging to create communities of designers online and–for some–actually reinventing their careers along the way.
Paul Anater (below right) tells the story of going to KBIS a few years ago when he ate dinner alone and had no evening opportunities to build relationships. Since his skillful use of social media and quite amusing unique voice on his Kitchen and Residential Design blog, he notes that he could barely get through the aisles at the 2011 IBS without being stopped by brand marketers, PR firms, the media and his many online friends.
Rich Holschuh and Saxon Henry have benefited so much from social media, that they have teamed up to create Adroyt, a well-named firm for their entire focus: social media and blogging for brands seeking to reach design influencers.
Andie Day, below right, has recently updated her Boston design practice website as she expands more into multi-generational design. Her blog helps communicate her expertise (Great shots from Standard Hotel Rooftop Bar.)
J.B. Bartkowiak (below left) was inspired to share images of his current bathroom remodel underway, already using Porcher products to replace some historical “Standard” products. Laurie Burke (below right), a.k.a. “CabinetGal1” on Twitter, flew in from California to join us as she ramps up her cabinet rep firm.
Business got done. Fun is definitely part of it. The Return on Relationships™ is not designed to drive immediate sales, but rather to build and/or rebuild trust among specifiers who influence homeowners, the media and other professionals. And believe us when we say this group can make the needle move on social media.
Fix a Leak Week, an annual event sponsored by the Environmental Protection Agency’s WaterSense Program, is designed to encourage Americans to fix running toilets, dripping faucets, and other household leaks, which combined waste an average of 10,000 gallons of water annually per household. This year, Fix a Leak Week ran from March 14-21, 2011.
American Standard Brands marked the occasion by co-sponsoring a free workshop in Marietta, GA titled “Go Green and Save Green.” The workshop was led by Nick Marine of Marine Plumbing, Georgia’s first Certified GreenPlumber® and showed participants how to check for leaks, and how to install retrofit kits that conserve water and reduce household expenses.
View the complete press release for additional details about the event, or click through the event photo gallery below.
The Green Earth PR Network meets annually for a retreat, and our 2011 retreat was held at the Shorebreak hotel in Huntington Beach, CA. Our hostess was Lisa Lilienthal, our So Cal consultant. She is also the creative genius behind the Official Cocktail of Green Earth Public Relations Network , which includes fresh herbs from her garden. Get the recipe here.
Click any thumbnail below to start the slide show. To close, click anywhere in the slide show.
January 2011: IBS 2011 marked our debut with new client, Hy-Lite®, a U.S. Block Windows Company. Below, Laura Sikes and Tom Rachfal from Hy-Lite show off their awesome new booth . Click any image below to launch the O’Reilly/DePalma slide show.
November 2010: O’Reilly/DePalma arranges a sitdown of sorts with green building influencers Carl Seville and Michael Anschel at the American Standard booth. We also placed client CEO Don Devine of American Standard on a Greenbuild 2010 Residential Summit panel with Wendy Koch, USA Today environmental reporter and Deborah Meyer, SVP and chief marketing officer of Pulte Group.
We supported several clients at the show with press releases and booth media appointments and also had time to have fun with our Green Earth PR Network colleagues. Click any image to enlarge and read the story in captions.
November 2010: O’Reilly/DePalma was asked by a division of our American Standard Brands client to secure architect, designer and media attendance at a new product launch event in a midtown Manhattan showroom. Wendy Silverstein in New York managed the event planning, connecting the client to the right influencers in the New York design community.
Final attendance exceeded the expectations of the showroom and exceeded the success metric for attendance the client set as a goal. Client quote: “The attendance was not only great in quantity, but even better in quality. They genuinely liked what they saw and had a good time.”
American Standard Brands took a stand for global safe drinking water and basic sanitation for all, by standing up 12 high-efficiency toilets outside the U.S. Capitol on Tuesday, March 23, 2010 as part of a Guinness World Record attempt to create the World’s Longest Toilet Queue.
Alexandra Cousteau, granddaughter of the famous ocean explorer, and singer/actress Mandy Moore got in the queue, posing with our toilets in images that were featured on the USA Today website and Perez Hilton among other coverage of World Water Day identified by Google.
The event is part of two days of activities to support World Water Day (March 22), with toilet queues being set up in Europe and Asia, as well as North America, to draw attention to WASH, an acronym for water, sanitation and hygiene. Lack of access to fresh clean water, the world’s largest environmental health crisis, kills 4,500 children every day.
January 2010: O’Reilly/DePalma principals John O’Reilly and Nora DePalma attended the grand opening of the newly remodeled, 11,000-square-foot Uponor Factory Training Center on Feb. 16, 2010. In the image above, Jack Sweet of Reeves Journal, Bob Mader of CONTRACTOR and Bob Miodonski of Plumbing & Mechanical prepare for the presentation in the Uponor classroom.
Click any image to enlarge and read the story in captions.
