Katie Paine is our measurement guru. If you’re ever seen an O’Reilly/DePalma results dashboard, you’ve seen how Katie’s insights and her KDPaine & Partners blog inspires us to identify and track key performance metrics in public relations. Great article by Katie on trends in measurement for both PR and social media.
Posted on February 8, 20090 comments
I’ve been worried about this. Reduced media coverage…because there of reduced media outlets. Home and Domino gone. Fewer pages in remaining print pages.
Your option? Optimize your web presence…which is different from optimizing your website.