Oct
25

Shared Article: Marketing’s Drift Away from Media – BusinessWeek

Posted on October 25, 2009 by Nora DePalma — No Comments

Marketing’s Drift Away from Media - BusinessWeek

Business Week reports on “below the line” marketing: tactics that do not involve advertising in specific online or offline media:

” Experiential marketing, high-profile events, and online content accounted for 62% of total marketing spending in 2008, up from 57% in 2004, according to a survey by Veronis Suhler Stevenson.”  Read more.

Share and Enjoy:
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Twitter
  • Google Bookmarks
  • BlinkList
  • blogmarks
  • Blogosphere
  • Diigo
  • eKudos
  • Fark
  • Faves
  • FriendFeed
  • Google Buzz
  • Identi.ca
  • LinkaGoGo
  • LinkedIn
  • Live
  • MySpace
  • Netvibes
  • NewsVine
  • Orkut
  • Ping.fm
  • Plurk
  • Propeller
  • Reddit
  • Simpy
  • Slashdot
  • Technorati
  • Tumblr

No Comments

  • Be the first to leave a comment!

Leave a Comment

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network