What is Bathroom Blogfest?
More to the point, what’s a blogfest?
Even more to the point: why should you care?
A blogfest, also known as a blogoff or bloghop, is a social marketing technique that builds valuable inbound links among bloggers, builds community and comments, generates targeted impressions, and increases organic search visibility.
Bathroom Blogfest 2012, with its theme “Still Climbing Out” is dedicated to the topic of the “customer experience in the bathroom.” Every contributor is challenged to make the content compelling. Last year, the O’Reilly-DePalma contribution to the theme Climbing Out was about the challenges of my aging parents in a typical home bathroom
In 2010, the Mad-Men inspired 60s-theme gave us the chance to engage our American Standard client’s Professor Toilet blog in some retro advertising fun:
Now in its seventh year, Bathroom Blogfest participants include interior designers, health and wellness experts, marketing, public relations and customer service professionals, retailers and bathroom products manufacturers.
“The purpose of Bathroom Blogfest is to build online relationships and conversations about an intensely compelling topic,” says Christine B. Whittemore, chief simplifier, Simple Marketing Now, who organizes the yearly Bathroom Blogfest.
Bonus Impressions and Links from #kbtribechat on Twitter
As with last year’s Bathroom Blogfest, this year’s content receives increased visibility via the weekly #kbtribechat on Twitter. Christine and I are hosting “Still Climbing Out: Bathroom Design After Cancer,” inspired by breast cancer awareness month and a question posted online by design blogger Lisa M. Smith (Decor Girl) seeking special shower design ideas for a friend with advanced cancer. Join us TODAY for #kbtribechat at 2 pm ET.
With the entire building industry—not just bathrooms—in the process of climbing out after some slow years, the power of top-notch content and smart social marketing to attract sales prospects is a vastly underestimated power in the hands of marketers. Make it part of your 2013 plans.
|Name||Twitter Username||Blog Name||Blog URL|
|Laurence Borel||blogtillyoudrop||blog till you drop||www.laurenceborel.com|
|Bill Buyok||AventeTile||Avente Tile Talk||http://www.aventetiletalk.com/|
|Jeanne Byington||jmbyington||The Importance of Earnest Service||blog.jmbyington.com|
|Nora DePalma||steamtherapy||The Mr. Steam SteamTherapy Blog||http://blog.mrsteam.com/|
|Mr. Steam||noradepalma||OR-DP POV||www.oreilly-depalma.com/blog|
|Diane Kazan||dkazan||Public Bathroom Blog||http://thekazan.blogspot.com|
|Arpi Nalbandian||Arpi_Nalb||Avente Tile Talk||http://www.aventetiletalk.com/|
|Victoria & Shelley Redshaw & Pond||scarletopus||Scarlet Opus Trends Blog||www.scarletopus.com|
|Sandy Renshaw||sandyrenshaw||Purple Wren||purplewren.com|
|Bruce D. Sanders||rimtailing||RIMtailing||http://rimtailing.blogspot.com/|
|Paige Smith||none||Tile tips from installation professionals||http://neusetile.wordpress.com/|
|Shannon Vogel||cyswebsites||From the Floors Up||http://fromthefloorsup.com|
|CB Whittemore||cbwhittemore||Content Talks Business Blog||http://simplemarketingnow.com/content-talks-business-blog/|
|Irene Williams||crossvilleinc||Elevate Your Space||http://elevateyourspace.wordpress.com/|
|Linda Wright||skiptotheloo||Skip to the Loo!||http://lindaloo.com/|