When Jersey girl Patty Woodland left the hustle and bustle of city life and moved out to the open country of Montana, she never expected to become a farmer, much less a goat publicist. But the change of pace and scenery were both a welcome sight to Woodland and her husband after years of hard work building his law practice in NJ.
As a blogger, Woodland spends hours each day writing about farm life from her perspective on her Broken Teepee blog and from the perspective of her goat Pricilla on The Maaaaa of Pricilla. Yes, you read it correctly: a GOAT.
For this goat farmer, there’s no more honking cars, just the maaaaas of the goats she milks to make her Happy Goats Soap sold through Etsy. With the help of spokesgoat Pricilla’s witty blog, Woodland is able drive interest for her specialty craft product and, therefore, sales of the soap.
Woodland, a.k.a. “the publicist” as Pricilla the goat calls her, finds one of the strongest traffic generators-and hence sales-is commenting on other blogs. She states that it’s a two-way road in the blogging world and bloggers must be active with their own blogs, as well as others. Helping the matter, her avatar is the face of one of her goats, which is sure to raise curious eyebrows as it stands next to human faces in comment sections.
The same approach is taken with Woodland’s personal blog, Broken Teepee, which is described as a collection of “product reviews, giveaways and life on the farm.” Through her interesting content and interaction on other blogs, Woodland’s Broken Teepee blog typically generates 9,000 page views per month from approximately 4,000 unique visitors.
How to Pitch Brands
Woodland frequently sends letters to brands, requesting to test new products that she needs for her home and farm. She promises to write honest reviews on everything from books to new toilets or faucets that she offers to install in her energy-efficient yurt. When applicable, she even goes the extra step and snaps pictures of the product in use, as she did in this review for our American Standard client.
In Woodland’s eyes, she is no expert of book or product reviews, however, her remote location means that the majority of her shopping is done online. Which combined with her influence among loyal readers, makes her fairly valuable to brands.
The days of living in the city are no longer a desire for Woodland. Green Acres is the place for her and the goats. And for brands who want to reach the best personal blogs.