Five Reasons Why Building Products Marketers Should Be Doing More Inbound Marketing

1. Good content in your owned media can attract an audience of qualified prospects searching for information about your products.
2. People who want to receive emails or social media engagement from you can be really valuable sales prospects…and future referrals.
3. More targeted and timely information via interesting emails and social sharing keeps you in the consideration set with customers and prospects during the long purchase process for building products.
4. A good CRM system establishes an ROI for every marketing and sales dollar you spend. Which is why it freaks so many people out.
5. People do business with people they like. Let your customers get to see your personality. Not your brand personality. Your personality.