Five Reasons Why Building Products Marketers Should Be Doing More Inbound Marketing
- Good content in your owned media can attract an audience of qualified prospects searching for information about your products.
- People who want to receive emails or social media engagement from you can be really valuable sales prospects…and future referrals.
- More targeted and timely information via interesting emails and social sharing keeps you in the consideration set with customers and prospects during the long purchase process for building products.
- A good CRM system establishes an ROI for every marketing and sales dollar you spend. Which is why it freaks so many people out.
- People do business with people they like. Let your customers get to see your personality. Not your brand personality. Your personality.