Brand Campaign for Tool Company

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Oct: 14

Contractor Marketing Campaign Success Story for a Tool Company

Posted on October 14, 2012 by Nora DePalma — No Comments

Ames Taping Tools hired O’Reilly-DePalma to rebuild awareness and preference for the brand’s offerings among wall and ceiling contractors.

O’Reilly-DePalma recommended a cost-efficient media buy and developed supporting creative to communicate the Ames value proposition to the contractor.

We also identified a narrow list of key influencers with whom we maintained regular contact on Ames’ behalf, resulting in earned media coverage in Architectural Record, Construction Dimensions and BUILDER magazine. Not to mention two cover stories in Walls & Ceilings and Construction Dimensions Magazine that resulted from bylines pitched and produced by O’Reilly-DePalma.

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