Archive for July 2012


Noritz Awards California Plumber Yamaha Motorcycle

Posted on July 26, 2012 by John OReilly

Contractor Roy Madigan of Conejo Tankless Water
Heaters with his new Yamaha TW200 Dual Purpose Motorcycle.

Roy Madigan of Conejo Tankless Water Heaters (Thousand Oaks, Calif.) has received a Yamaha TW200 Dual Purpose Motorcycle as the first quarterly prize winner in the Noritz 2012 PROCard Promotion.

Launched in March to celebrate the tenth anniversary of Noritz’s entry into the U.S. tankless water heating market, the 10-month contractor appreciation promotion is designed to recognize and reward members of the company’s ongoing PROCard Program, as well as to attract additional professional installers to the group.

A tankless water heater specialist, Conejo Tankless is family-owned and operated by Roy Madigan, a licensed contractor with more than 30 years of professional plumbing experience. The company serves customers in Ventura and East Los Angeles (Calif.) counties.

The 2012 PROCard Promotion is open to all program members in the United States and Canada at For more information, visit



American Standard Blends Maximum Toilet Performance with Water Efficiency

Posted on July 20, 2012 by Nora DePalma

The heavyweight champion of toilets—and its designer cousin—are now engineered by American Standard to deliver award-winning, clog-free performance, while conserving 20 percent more water.

The new Champion 4 MAX — like its golf-ball-devouring namesake that is top-rated by the nation’s leading consumer review magazine — boasts the industry’s widest flush valve and siphon trapway, backed by the longest warranty, to reliably produce a faster, more powerful, and quieter flush.

Both toilets are designed with DIYers in mind and are available exclusively at The Home Depot.

For more information on the Champion 4 MAX and Cadet 3 Decor, view the complete press release for these new high efficiency toilets or email us.


New High Efficiency Children’s Toilet from American Standard

Posted on July 17, 2012 by Nora DePalma

The new Madera Youth FloWise flushometer toilet from American Standard offers specifiers a high efficiency 1.28 gallons per flush (gpf) children’s toilet that meets the 2012 Texas Accessibility Standards (TAS) for ages 5 through 12, in addition to the 2010 Americans with Disabilities Act (ADA) requirements.

Designed to comply with accessibility standards for two different age groups — 5 through 8 years old and 9 through 12 years old — this small toilet for children has a 14” floor-to-rim height that allows schools to cover both age groups with a single toilet bowl.

Boasting one of the best selling commercial toilet designs in North America, the floor-mount Madera Youth toilet is available in a comfortable elongated configuration designed to fit either a 10- or 12-inch rough-in.

For more information on the new Madera Youth toilet view the complete press release linked above or email us.


10 Dead-Honest Reasons Reporters Delete Your Emails - Business Insider

Posted on July 16, 2012 by Nora DePalma

Why there is no such thing as “free PR.”

“It’s time consuming to pitch multiple people. It’s much easier to send one mass email and bcc everyone.

Don’t do this. If you want someone to spend time on you, spend time on them.

via 10 Dead-Honest Reasons Reporters Delete Your Emails - Business Insider.


American Standard Simplifies Commercial Flush Valves and Lavatory Faucets

Posted on July 13, 2012 by Nora DePalma

American Standard has added convenient features to its exclusive Selectronic proximity system — the hygienic, universal hands-free sensor design — with new exposed flush valve power options, as well as lavatory faucets with integrated electronic controls.

A new UL-approved hard-wired AC transformer allows the American Standard line of high efficiency flush valves to run on reliable AC power, eliminating the need to change batteries.

The company also simplified installation of its new Selectronic hands-free integrated commercial lavatory faucet by seamlessly combining the sensor and all electronics in the spout, so that no control box is required below deck.

For more information on these new options, view the complete press release or email us.


New Hands-Free Faucets for the Bath from American Standard

Posted on July 11, 2012 by Nora DePalma

Modern convenience and water efficiency are now seamlessly integrated into the contemporary styled Moments hands free bathroom faucets from American Standard.

The universally accessible no-touch faucet design is safer and easier to use thanks to the Selectronic proximity sensor, an advanced system that delivers on the promise, not the hassle, of hands-free faucet technology. It is ideal in homes with small children, elderly or physically-challenged adults because it eliminates the possibility of leaving the faucet running when not in use.

The 1.5 gallons per minute (gpm) no-touch faucet model uses nearly one-third less water than a conventional 2.2 gpm bathroom faucet. This water savings can be more than doubled with the 0.5 gpm high efficiency model, which saves 77.3 percent water over a standard bathroom fixture.

For more information on this new safety feature, view the complete press release linked above or email us.


What Do Pandas and Penguins Have to Do with Your Marketing Strategy?

Posted on July 11, 2012 by Nora DePalma

When Google makes an algorithm change to its  search functions, they try to make it as black and white as possible.

Specifically pandas and penguins.

Google Panda and Google Penguin are the names of two major Google algorithm changes designed to improve search results for users. Google is reducing the frequency of lame, spammy content rising to the top of Google search.  Panda and Penguin are designed to reward relevant, interesting and helpful content, not a bag of SEO tricks.

Two big takeaways:

You’re far better off updating one website daily with exceptional content than updating several sites weekly, monthly or less. Recency and quality are the two most important factors for search engine ranking for Google.

With the important exception of brand name domains,  keyword-rich domains are no longer valued, and in fact, may be devalued by Google.  Over-optimization is a big no - no in the Panda/Penguin age.

After both Panda and Penguin, quality content is not just king: it’s emperor, czar, dictator and deity.  Great videos, images and articles that are linked to from other sites and shared on social media get you more highly ranked, so that’s where you need to invest. The only way to shortcut that process is to buy keyword advertising.

Learn more:

And the nightmare-inducing:


New Facility Opening Raises Visibility for Corporate Mission

Posted on July 6, 2012 by Joel Williams

O’Reilly DePalma generated more than 58 million impressions for Danish pump manufacturer Grundfos and its new North American Water Utility Center. These impressive results, showcasing the Grundfos commitment to water use issues, were achieved through a media relations campaign and a series of special events including a news conference, facility tours, a VIP reception and ribbon cutting ceremony.

More than 130 guests joined an inauguration ceremony for the new center led by Denmark’s Minister for Trade and Investment; the Illinois Department of Commerce’s assistant director and Grundfos’ North America CEO and president.

Media highlights included coverage in The Chicago Tribune, Sacramento Bee, International Business Times, and World Pumps Magazine. Social sharing generated additional impressions via Facebook. The event received top mentions in trade outlets devoted to the water treatment & supply industry. Media materials from the event were also used the next day at a Congressional forum in Washington, D.C.



Uponor Named a “Top Workplace” for 2012

Posted on July 2, 2012 by John OReilly

Uponor was recently named one of Minneapolis Star Tribune’s Top Workplaces for 2012. The evaluation for the Top Workplaces program was based upon feedback from a survey given to all employees earlier in the year. This was Uponor’s first year of participation.

“I know that I speak for all us when I say that we are proud to be recognized by the Star Tribune as one of the top workplaces,” says Jon Mendel, vice president, Human Resources at Uponor. “A great workplace begins with great employees and Uponor North America employees are second to none.”

According to WorkplaceDynamics®, the Star Tribune’s partner in the Top Workplaces project, of the 331 companies that participated in the survey, only 160 met the benchmark for being a top employer. The Star Tribune article did state that Minnesota has more companies that meet its national benchmark than any of the other 30 markets the firm surveys, which includes prominent areas such as Boston, Chicago, Dallas, Houston and Atlanta.