New Facility Opening Raises Visibility for Corporate Mission

Posted on July 6, 2012 by Joel WilliamsNo Comments

O’Reilly DePalma generated more than 58 million impressions for Danish pump manufacturer Grundfos and its new North American Water Utility Center. These impressive results, showcasing the Grundfos commitment to water use issues, were achieved through a media relations campaign and a series of special events including a news conference, facility tours, a VIP reception and ribbon cutting ceremony.

More than 130 guests joined an inauguration ceremony for the new center led by Denmark’s Minister for Trade and Investment; the Illinois Department of Commerce’s assistant director and Grundfos’ North America CEO and president.

Media highlights included coverage in The Chicago Tribune, Sacramento Bee, International Business Times, and World Pumps Magazine. Social sharing generated additional impressions via Facebook. The event received top mentions in trade outlets devoted to the water treatment & supply industry. Media materials from the event were also used the next day at a Congressional forum in Washington, D.C.


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