Danish pump manufacturer Grundfos wanted to leverage the opening of its new North American Water Utility Center to showcase the Grundfos commitment to water use issues.

O’Reilly-DePalma generated more than 58 million earned media impressions for Grundfos key messages related to the facility opening through a  campaign that included media relations,  a news conference, facility tours, a VIP reception and ribbon cutting ceremony for local and international dignitaries, below.

More than 130 guests joined an inauguration ceremony for the new center led by Denmark’s Minister for Trade and Investment; the Illinois Department of Commerce’s assistant director and Grundfos’ North America CEO and president.

Media highlights included coverage in The Chicago Tribune, Sacramento Bee, International Business Times, and World Pumps Magazine. Social sharing generated additional impressions via Facebook. The event received top mentions in trade outlets devoted to the water treatment & supply industry. Media materials from the event were also used the next day at a Congressional forum in Washington, D.C.