Posts Tagged ‘pr in Atlanta’


Building Online Communities

Posted on January 13, 2010 by Nora DePalma

Enjoyed speaking to Atlanta Green Communicators last night about tips for building and sustaining online communities.  As Peter Shankman of HARO says, it’s pretty much everything your mother taught you.   Be nice, be a good listener, recognize others.   Think of how you would act at a networking event, and let that be your guide.  Here’s our tips:

Step 1:  Shut up and listen. (Admittedly hard for your humble correspondent.)   What are people talking and tweeting about related to your area of interest?

Step 2: If you build it, will they come? What is out there already?  It may be better for you and your brand to become active in an existing community, rather than building your own.

Step 3: What is your platform?  Where will you build your group?

  • Linked In: Not our preference to start a group. Good place to “break in” with comments and questions. No IT help needed.
  • Facebook: Surprisingly good! Having a fun name for your group helps. Little to no IT help needed.
  • Twitter: Yes, you can build a community with 140 characters or less.  Selectively follow and purposefully post. No IT help needed.
  • Blog:  Just as you’re reading now.  Most time consuming, but the best ROI we’ve seen. Templates exist, but we recommend investing in custom design and features. No IT help needed for updating.
  • Custom: Pricey. Harder to demonstrate ROI at that spending level, and more expensive to build.   IT help needed.

Step 4: What to post? Videos, images/slide shows, copy. In that order.   Funny is good.  Weekly is also good; vary timing to see best results (Facebook is big Mon-Wed; Twitter is big Thurs – Fri). Don’t forget weekends.

Step 5: Be a person, not a brand. It’s a networking party, not a board room.  Share of yourself. Ask questions. Start conversations. Thank contributors.  Loved this advice from remember birthdays!

Step 6: Be patient. Easier said than done with bosses and clients.  Set expectations up front and set them low. Contests and corporate social responsibility initiatives can help build communities, but rapid growth can create volatility with a lot of churn. Our personal bias is quality, not quantity.

Atlanta Green Communicators was founded by our Green Earth PR Network colleague, Nancy Rogers.  Join through Linked In, or let us know if you want to attend the next bimonthly meeting.


6 Indicators of Hope in PR Measurement

Posted on December 21, 2009 by Nora DePalma

Katie Paine is our measurement guru.  If you’re ever seen an O’Reilly/DePalma results dashboard, you’ve seen how Katie’s insights and her KDPaine & Partners blog inspires us to identify and track key performance metrics in public relations.    Great article by Katie on trends in measurement for both PR and social media.


O’Reilly/DePalma Principal Speaking to Atlanta Green Communicators Jan 12

Posted on December 11, 2009 by Nora DePalma

“Building Communities Online” is the topic for Atlanta Green Communicators on Tuesday, January 12, 2010.   Speakers are Hope Dlugozima, VP and Director of Community and Social Networking at Mother Nature Network and Nora DePalma, Principal with O’Reilly/DePalma Public Relations and Marketing.

Mark your calendars for 4:30 to 6:30 pm in the Baraonda private dining room, 710 Peachtree Street, Atlanta 30308. Parking is validated.  RSVP to Green Earth PR founder Nancy Rogers or join our Atlanta Green Communicators Linked In Group.


MarketingSherpa: Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gains

Posted on November 8, 2009 by Nora DePalma

Blog-based websites like ours make it easy for anyone to publish content on the web.

The hard part is learning how to be a publisher. As more brands get into more content on their website, they quickly learn that there is an art to creating and presenting content that will attract the best audience for your product.   Here is one view of that process:

MarketingSherpa: Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gains.

Thanks to our friends at mRELEVANCE for the article link!


Photo Gallery:Peter Shankman Addresses PRSA GA Meeting

Posted on June 18, 2009 by Nora DePalma

Click on screen to visit O’Reilly/DePalma Photo Gallery.

Great GA PRSA meeting today with the Help A Reporter Out (HARO) founder Peter Shankman as our guest speaker.

Noting that social media is based on rules “you’ve already heard from your mother,” Shankman had this advice:

1. Transparency. Be Honest.

2. Relevancy. Find out what and how your prospects and customers want to hear from you.

3. Brevity.  The average attention span is 2.7 seconds, or roughly the length of one 140-character Tweet.

4.  “You can’t make something viral.  You can only make something good.”

If you’re in PR and you don’t know HARO, you should.  It matches thousands of journalists looking for sources with all of us who subscribe.

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network