- Dec
- 8
Posted on December 8, 2009 by Nora DePalma
While 2009 may go down as a year many home builders would like to forget, a renewed focus on home remodeling and energy efficiency has fueled record growth for the nationally syndicated home improvement radio show The Money Pit.
Hosts Tom Kraeutler and Leslie Segrete added 60 new radio stations to the show’s 228 station line up in the last 11 months, marking the biggest growth year in the show’s 10 year history.
“In an economy where few could afford to move, The Money Pit has been an invaluable resource for listeners looking to make their homes more comfortable, energy efficient and affordable. The show is an important part of our line-up, and is popular with both listeners and the local sponsors looking to reach them,” said Paul Giammarco, Program Director for Money Pit affiliate WPRO in Providence, RI.
Read more about home improvement radio on the rise.
- Oct
- 8
Posted on October 8, 2009 by Nora DePalma
Survey: Boomers Want Single Level, Energy-Efficient Homes in the Suburbs.
Newest NAHB survey results, reported by Building Online. Americans who are 55+ cite preference for suburban living, single-story homes and amenities that include high-speed Internet access.
While the report states that boomers “don’t consider ‘universal’ design a priority,” we would bet that such design principles are actually welcomed and expected, although vain boomers wouldn’t be caught dead asking for them.
- Feb
- 18
Posted on February 18, 2009 by Nora DePalma
John O’Reilly bylined an article for Reeves Journal about the use of radiant for heating and cooling in a LEED Platinum-certified Bay Area museum. At the time, the California Academy of Sciences as the largest public facility to garner the certification.
Through interviews with the engineering and design firm Arup and mechanical contractor, O’Brien Mechanical, Inc., O’Reilly reported that the high-ceiling space made it an ideal application for radiant, which keeps the heating and cooling near the floor, not blowing around near the ceiling, as with a conventional forced-air system.
The byline is brand journalism at its best, evolving from a case study that O’Reilly produced for our Uponor client, which also featured his art direction in photography and video.
