-Michelle Hudec, VP Channel Marketing, American Standard Brands
O’Reilly-DePalma is unmatched in our ability to create a compelling case study from a customer testimonial.
The skill set is solid journalism for branded content. The skills needed to identify an outstanding project or idea, to ferret out the correct story angle, to reach out to the key players and persuade them to offer their perspectives in a clear and compelling manner are the same as those of the professional journalist.
Done right, the work elevates the brand. Its story is well told and in a format that intrigues the journalist, so he or she is more likely use it, as is, or to pursue it on his or her own.