Posts Tagged ‘online content’


MarketingSherpa: Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gains

Posted on November 8, 2009 by Nora DePalma

Blog-based websites like ours make it easy for anyone to publish content on the web.

The hard part is learning how to be a publisher. As more brands get into more content on their website, they quickly learn that there is an art to creating and presenting content that will attract the best audience for your product.   Here is one view of that process:

MarketingSherpa: Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gains.

Thanks to our friends at mRELEVANCE for the article link!


Bringing Professor Toilet to Bathroom Blogfest: 2009

Posted on October 27, 2009 by Nora DePalma

Our Professor Toilet blog for American Standard is part of Bathroom Blogfest 2009.  This is a fascinating study in how social media brings content together in an ad-hoc, yet engaging and well-linked experience.

The brainchild of Simple Marketing Now principal C. B. Whittemore, Bathroom Blogfest 2009 includes a promotion from the Kaboom brand of cleaners and the diverse list of contributing bloggers includes long-time O’Reilly/DePalma friend Leslie Clagett at kbculture.  We are all supplying content and links around a single theme:  ”Flush The Recession and Plunge Into Forgotten Spaces.”

Our first Blogfest post,  Flushing this Economy Will Take More than the Average Toilet plays up the recent top scores American Standard toilets received for “bulk removal” in the independent Maximum Performance Testing (MaP test) by John Koehler and Veritec Consulting.

Early indications show high quality traffic visiting Professor Toilet. It will be interesting to see what happens. List of bloggers is below:

Susan Abbott at Customer Experience Crossroads

Reshma Anand at Qualitative Research Blog

Shannon Bilby at From the Floors Up

Shannon Bilby and Brad Millner at My Big Bob’s Blog

Laurence Borel at Blog Till You Drop

Jeanne Byington at The Importance of Earnest Service

Becky Carroll at Customers Rock!;

Leslie Clagett at KB Culture

Katie Clark at Practical Katie;

Iris Shreve Garrott at Checking In and Checking Out;

Julie at Julie’s Cleaning Secrets Blog

Marianna Hayes at Results Revolution

Maria Palma at People To People Service

Professor Toilet at Professor Toilet’s Blog

David Reich at My 2 Cents

Bethany Richmond at The Carpet and Rug Institute Blog

Carolyn Townes at Becoming a Woman of Purpose

Stephanie Weaver at Experienceology;

C.B. Whittemore at Flooring The Consumer and Simple Marketing Blog

Linda Wright at Build Better Business with Better Bathrooms


Shared Article: Marketing’s Drift Away from Media - BusinessWeek

Posted on October 25, 2009 by Nora DePalma

Marketing’s Drift Away from Media - BusinessWeek

Business Week reports on “below the line” marketing: tactics that do not involve advertising in specific online or offline media:

” Experiential marketing, high-profile events, and online content accounted for 62% of total marketing spending in 2008, up from 57% in 2004, according to a survey by Veronis Suhler Stevenson.”  Read more.

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network