How Journalists are Using Social Media for Real Results

Posted on April 18, 2010 by Nora DePalmaNo Comments

Great quote via Mashable, Brian Dresher, manager of social media and digital partnerships at USA TODAY, agrees that Twitter is an excellent source for journalists looking for leads. In fact, throughout 2009, he conducted bi-weekly training sessions with the paper’s journalists in order to teach them how best to use the microblogging site. “

I think the most vital [aspect of the] tool is the engagement with the audience,” he says. “To not participate in conversations that are taking place or to avoid monitoring trends is going to result in lost opportunities. [By keeping up with Twitter], journalists are able to take a trend they first spot on Twitter and the real-time Internet and continue to develop it in more detail.”

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