New York Times and The End of Home Building as We Know It

Posted on April 25, 2011 by Nora DePalmaNo Comments

On Saturday’s front page, above the fold, the New York Times finds a northwestern Illinois home builder who is giving away a free car with home purchase. The Times uses this example to illustrate the current state of the residential home building industry. Which the Times goes on to vividly describe:

The recession hurt a lot of industries, but it knocked the residential construction market to the mat and has kept it there, even as the broader economy has started to fitfully recover.

Also vividly described, the human toll: the Times cites more than 1.4 million residential construction jobs lost in the last five years.

The article posits that housing might come back differently this time. It cites changing consumer tastes: smaller, cheaper, closer. Read more at Bad Times Linger in Home Building as Economy Rises - NYTimes.com.

Meanwhile, we’re picking ourselves up off the mat to go get some business done this week at KBIS 2011. Our industry is changing, but business is getting done, one relationship at a time.

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