O'Reilly DePalma Client Success Stories

Mr. Steam: Converting Leads into Satisfied Customers

The best way to steam up home steam shower sales is an inbound marketing campaign O'Reilly DePalma created for Mr. Steam.


For more than half a century, interior designers, bathroom showroom consultants, and remodelers have chosen Mr. Steam for its high quality residential and commercial steam shower generators. The challenge to O'Reilly DePalma was to cost-effectively increase sales by attracting qualified prospects to the Mr. Steam website and nurture the interest in serious sales leads that Mr. Steam could provide to their premier dealers.

Campaign objectives were to:

  • Increase visits to the Mr. Steam website over prior year.
  • Increase conversions to the Mr. Steam online dealer locator over the prior year, proving the quality of the website traffic.
  • Achieve Google Page 1 ranking for the steam shower category's highly-competitive, top search term.

The strategy was to raise awareness of home steam showers as a healthy and sustainable option for spa bathrooms. We used a combination of content marketing, traditional PR, blogger relations, and social media to connect with prospects, convince them to consider steam showers, and convert them to visit a Mr. Steam authorized showroom.

The SteamTherapy Blog

Top Words in Social Community Bios

MrSteamTwitterFollowerwordcouldSpecial Offers to Attract Leads




1. Exceeded 12-month website traffic goals by 53% within only nine months.

2. Increased conversions to Mr. Steam retail locator by 25% over the prior year.

3. Attained Google Page 1 organic search results for Mr. Steam for top keyword and have retained for more than 18 months.

Nora DePalma

Principal of the O'Reilly DePalma agency. Native Jersey Girl now living near Atlanta, GA. On planes a lot. Able to see life as amusing roughly 80% of the time.

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