About Us

Four Things to Know About O'Reilly DePalma

We provide the big ideas and keep you ahead of the curve to maximize your marketing investment.

We are reliable and client-service-oriented on the day-to-day, gotta-get-it-done projects.

We stay on time and on budget.

We provide measurable business results.

Our Team


John O’Reilly

Principal/Chief Storytelling Officer

John oversees content creation at the agency, working with our team of award-winning brand journalists to develop a variety of communications for our clients.

John spent the first half of his professional life in the newsroom, serving as editor in chief for a B2B magazine. He has been on the agency side for nearly 20 years.


Nora DePalma

Principal/Chief Analytics Officer

Nora leads the agency's inbound marketing, digital, social and analytics practices. 

Starting her career as a journalist, Nora has experience in corporate, agencies and non-profits.

She has more than 25 years' experience in lead generation and demand creation, as well as public relations. 


Leslie Hart

Partner/NYC Account VP

Leslie brings in-depth understanding of kitchen and bath consumers, and the designer/dealer channel, to O’Reilly DePalma.

A member of the National Kitchen & Bath Hall of Fame and a frequent contributor to industry publications, she has a degree in journalism and has created custom content for a leading industry brand.


Joel Williams

Media Relations Director

Joel oversees media relations and client services. He brings more than 25 years of public relations experience marketing Fortune 1000 corporations and leading B2B/B2C brands.

Joel served as regional public relations director for KB Home, as well as provided results-focused strategies for the industrial manufacturing, home building and DIY marketplace.


Mary Ann Blackburn

Account Director

With over 25 years of B2B corporate marketing and sales experience, Mary Ann provides skilled account management for our clients.

Her expertise has spanned the building and construction, healthcare, professional services, creative leisure, manufacturing and software consulting industries.


Naomi Salad

Account Director

Naomi is an award-winning public relations counselor who has more than 16 years of public relations agency experience in consumer lifestyle and home / building products.

Her areas of expertise include: strategy, program development and execution, social and traditional media, content development and event planning. Naomi is a winner of three Public Relations Society of America (PRSA) Awards.


Alexa Kavalos-Horowitz

Direct & Social Marketing Strategist

An accomplished direct marketer, who now teaches social media marketing at the college level, Alexa focuses on creating social strategies that generate ROI and brand engagement. 

Her experience working for global advertising agency giants like Draft Direct/ Saatchi & Saatchi, give Alexa a unique perspective and fresh insights to providing results-focused strategies and creative solutions to business challenges for B2B and B2C. 


Sarah Guffey

Media Relations Manager

Sarah brings more than 10 years of account management and media relations experience, helping to secure client coverage in national and regional outlets such as The Wall Street Journal, The Today Show, Real Simple, CNN, Huffington Post, and TechCrunch.

Sarah has extensive experience with event management, celebrity endorsements and technical writing.


Jen Datka

Account Executive

Jen handles analytics and content production, as well as some project management duties.

She came to O’Reilly DePalma from the non-profit sector. An accomplished writer, Jen realized she had an abiding love for Excel spreadsheets while taking classes in non-profit management at the Wagner School of Public Service.

Lisa Woodward

Project Manager

Lisa oversees several client programs as a project manager.

For more than two decades, Lisa  has specialized in marketing and media services, including coordinating countless special events, trade shows, promotional and incentive travel campaigns, custom videos, 2D & 3D animations and apps.  


Victoria Vancoevorden

Account Coordinator

Victoria develops, coordinates and executes social media communication programs. By creating engaging content with targeted messaging, she helps grow communities for brands across top social platforms.

Her research, writing and creative capabilities were honed while working as a communication consultant for the Village of Orland Park. 


Tony Bara

Account Coordinator

Formerly the editor in chief of his university’s newspaper, Tony produces and edits various written materials for O’Reilly DePalma in addition to coordinating client accounts.

His research and writing experience as a history major lends itself to those endeavors.  In his free time, Tony enjoys writing and promoting his own ethnic blog through social media.


Jordan Zaplatosch

Public Relations Intern

Jordan writes and edits client materials, assists with media relations and helps with metrics reporting. She is learning the ins and outs of the industry, as well as what it means to be a professional in the world of public relations.

She holds a bachelor's degree in psychology and philosophy from the University of Illinois.


Jim Datka

Chief Financial Officer

Jim has spent nearly 20 years of his professional life in the bathroom, holding senior marketing management positions with American Standard, Kohler and Hansgrohe. 

He also has extensive experience working with non-traditional entrepreneurs (women and minorities), assisting in the creation of business plans, management training and obtaining financing.


Celeste Golden

Client Services

Celeste serves as office manager and bookeeper for the agency. Strong project-management skills help Celeste oversee client billing and assist with project reporting and metrics.

She holds an MBA in finance from DePaul University


“When it comes to marketing communications, O’Reilly DePalma is, hands down, simply the best in its field.”

Ingrid Mattsson, Director, Brand Management, Uponor North America

“O’Reilly DePalma delivers best-in-class public relations that really drives sales.”

Jeannette Long, Vice President, Brand Marketing, American Standard Brands

“The best words to describe John and his entire organization are integrity and results-oriented.
He and his team always—and I mean always—delivered excellent results and support.”

Jason McClain, Former Brand Manager, Hansgrohe

“Wow—this article is outstanding. Should help us secure additional work, due to this testimonial.
Thanks for doing justice to this hotel project.”

Michelle Hudec, Former Trade Channel VP, American Standard Brands

“I really love working with all of you and always appreciate the great work and thought that goes into everything you do for us!”

Debbie Drury, Director of Brand Communications, American Standard Brands
"Less than an hour after today’s blast was sent, our director of design received two inquiries from clients, both loving the work, both unaware we designed community clubhouses.  
Thank you for such productive sales tools."
Heather McCune, Director of Marketing, Bassenian Lagoni Architects




• 2014 PR News Platinum PR Award

• 2014 Bulldog Reporter CSR Award

• 2014 Hanley Wood Brand Builder Award - Gold

• 2014 GA PRSA Certificate of Excellence

• 2013 NJ Jasper Best of Show

• 2012 Chicago PRSA Skyline

• 2012 Publicity Club of Chicago Golden Trumpet

• 2011 GA PRSA Phoenix

Strategic Partners

Flying Camel

fc-20Canada_flag Flying Camel Advertising & PR is a full-service agency based near Toronto. O'Reilly DePalma and Flying Camel partner on North American solutions for the design and construction industry. The Flying Camel creative director designed this website for us.

Visit the Flying Camel website

Simple Marketing Now

simple-marketing-now-logoSimple Marketing Now is an inbound marketing communications consultancy and certified HubSpot partnerO'Reilly DePalma and Simple Marketing Now partner to deliver custom lead generation and inbound demand creation campaigns.

Visit the Simple Marketing Now website