The new luxury plumbing brand DXV by American Standard enjoyed significant public relations benefits during its launch by O'Reilly DePalma.

• Garnered 580 million impressions for DXV through PR within 10 months, exceeding the objective by more than double.

• 77% of coverage included an image.

• 56% of coverage included a call-to-action

• 53% of coverage generated an inbound link to DXV.com. 

• We placed 10 feature exclusives about DXV in consumer and B2B media, earning more than 13 million impressions.

Scroll through PR highlights below:

From ConsumerReports.org (Read the full article here.) 

 Dwell.com did a beautiful slideshow of Susan Serra's DXV kitchen. See the slide show. 

From CJ Dellatore (read the full interview with DXV Design Dignitary, Mary Douglas Drysdale) 

Mary also shared her DXV work with the DC Design blog. (Read more here.)

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