Five Tips We Learned from Hootsuite’s Social Media Strategy Certification

by Bethany Avery on March 16, 2018

Do you ever feel like you’re in a social media rut, creating content month after month but not seeing any noticeable results?

Though different social media channels have come and gone for more than two decades, using social media strategically and effectively for business is not a linear process. The industry itself is constantly changing, and understanding how social media can fit into your company’s bigger picture (not to mention explaining that to your boss!) is no easy task.

What #FacebookZero Changes Mean for Design and Construction Marketing

by Nora DePalma on January 18, 2018

It's been called "the end of Facebook pages." Otherwise known as #FacebookZero.

Live Video and 5 More Key Learnings from Social Media Marketing World 2016

by Nora DePalma on April 28, 2016

Social Media Marketing World is a must-attend annual conference for social media marketing professionals. John O'Reilly, Naomi Salad and I just returned from the 2016 event. 

The biggest takeaway is the big future for live video (a.k.a. streaming video).  Periscope and Facebook Live for events and for webinar-type learning sessions.  

May the Strongest Tweet Win: 5 Twitter Marketing Strategies

by John O'Reilly on September 9, 2014

Twitter use has evolved. One of the latest and greatest modes of mass communication, it stands strong as one of the top ways that people communicate today. As a result of this progression and due to the increasing need to report on success, tweeters have gone to the extent of testing variations of the same tweet in an attempt to nail down the “perfect formula” and define the best Twitter marketing strategies.

In fact, a recent New York Times article mentioned the group of scientists from Cornell University and Google who created an algorithm to determine what makes a good tweet. They also offered an online quiz that allows you to test your social media smarts and try to beat the algorithm. The quiz taker must determine which variation of a particular tweet outperformed the other.

How the Best Social Media Marketing Agencies Use Facebook Advertising

by Joel Williams on August 19, 2014

Over the past decade, Facebook has grown from being almost purely social to being a place of business as well. Still, many firms do not feel it worth their budgets to invest in Facebook ads, thinking social media marketing unproductive or unreliable.

10 Tips on How to Effectively Use Social Media

by Nora DePalma on August 15, 2013

How can design and construction industry brands effectively use social media? Kitchen and Bath Industry Hall of Famer Hank Darlington quoted me in Supply House Times Magazine  from the content I gave him for an upcoming NKBA business book. Here are the top 10 highlights: