Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

How Fun Can Create Better Content, Better Teams and Increased Revenues

Is fun the killer business app you're overlooking?

What’s the Point of Content Marketing?

by Christine B. Whittemore

What's the point of content marketing? Good question. If you’re like...

Trade Show Marketing: Three Surefire Ways to Reach the Media

Considering a new-product launch? Want to give it a running start?

Curation Nation - 10 Community Building Tips from #AtomicChat

Content curation may just be the most misunderstood piece of the social media puzzle.

Effective Marketing Communications to Millennials: Socializing and Strategy

So your building products brand has a Twitter account, and an iPhone app is in the works. Think...

Don’t let Marketing-Speak Drown Authentic Communication

As marketers and communicators, we all bring a sophisticated and practiced eye to storytelling....