Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

Media Relations 101: What Journalists Wish Marketers Knew

"Unfortunately, the basic block and tackle stuff that any good PR pro should know is...

How Fun Can Create Better Content, Better Teams and Increased Revenues

Is fun the killer business app you're overlooking?

10 Tips on How to Effectively Use Social Media

How can design and construction industry brands effectively use social media? Kitchen and Bath...

Super Content

Whenever anyone points to branded content as the big new thing in marketing, I have three words...

Curation Nation - 10 Community Building Tips from #AtomicChat

Content curation may just be the most misunderstood piece of the social media puzzle.

Effective Marketing Communications to Millennials: Socializing and Strategy

So your building products brand has a Twitter account, and an iPhone app is in the works. Think...