Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

Media Relations 101: What Journalists Wish Marketers Knew

"Unfortunately, the basic block and tackle stuff that any good PR pro should know is...

Trade Show Marketing: Three Surefire Ways to Reach the Media

Considering a new-product launch? Want to give it a running start?

Don’t let Marketing-Speak Drown Authentic Communication

As marketers and communicators, we all bring a sophisticated and practiced eye to storytelling....

10 Dead-Honest Reasons Reporters Delete Your Emails - Business Insider

Why there is no such thing as "free PR."

"It's time consuming to pitch multiple people. It's much...
Altitude Design Summit - New Model for Industry Conferences

by Jessica Tolliver, Wendy Silverstein & Associates

Last week more than 500 design professionals...

How to Stage an Effective Media Tour: Part 2

This entry is Part 2 of our look at the fundamentals of staging effective media tours. View Part...