Five Tips We Learned from Hootsuite’s Social Media Strategy Certification

by Bethany Avery on March 16, 2018

Do you ever feel like you’re in a social media rut, creating content month after month but not seeing any noticeable results?

Though different social media channels have come and gone for more than two decades, using social media strategically and effectively for business is not a linear process. The industry itself is constantly changing, and understanding how social media can fit into your company’s bigger picture (not to mention explaining that to your boss!) is no easy task.

What Goes into Great Brand Messaging, and How to Get There

by Wendy Calcaterra on February 26, 2018

When I was 13 years old, I found the perfect keychain for my car keys.

Did you catch that age? Thirteen years old…I did not yet own a car. Or know how to drive. Yet, in a move that I can’t live down even to this day, I bought the keychain first. Talk about putting the cart before the horse (or the keychain before the car).

This is what sometimes happens as companies settle on branding, and ultimately unveil it by producing a set of brand guidelines.

However, in the context of brand messaging, those brand guidelines — while absolutely vital — are only half of what you need.

Managing Trade Show Leads - A Report from AHR Exhibitors

by Nora DePalma on February 19, 2018

O’Reilly DePalma took the pulse of exhibitors at the recently completed AHR Expo in Chicago. At a show where the audience is composed of contractors, dealers and OEM sources, we heard this feedback from some of the largest brands:

What #FacebookZero Changes Mean for Design and Construction Marketing

by Nora DePalma on January 18, 2018

It's been called "the end of Facebook pages." Otherwise known as #FacebookZero.

O'Reilly DePalma Welcomes Payton Bailey to Public Relations Team

by John O'Reilly on December 7, 2017

 

We’re happy to welcome Payton Bailey, the newest member of the O’Reilly DePalma team. As an account coordinator, Payton will be working across several vertical markets helping with media pitching, content generation, reporting and all-around goaltending. Below, Payton shares a little bit more about herself and her new role:

Trade Show Lead Nurturing Can Help Boost Sales

by John O'Reilly on November 29, 2017

If you’ve ever exhibited at a trade show, you’re familiar with the badge scans, business cards and contact information hastily scribbled on scraps of paper that you collect.