About Us

Five Things To Know About O'Reilly DePalma

We’re a boutique agency specializing in the North American design and construction industry.

We provide the big ideas and keep you ahead of the curve on emerging trends.

We’re reliable and service-oriented on day-to-day, gotta-get-it-done projects.

We stay on time and on budget.

We provide measurable results supporting your business goals. 


John O’Reilly

Principal/Chief Storytelling Officer

John oversees content creation at the agency, working with our team of award-winning brand journalists to develop a variety of communications for our clients.

John spent the first half of his professional life in the newsroom, serving as editor in chief for a B2B magazine. He has been on the agency side for nearly 20 years.


Nora DePalma

Principal/Chief Analytics Officer

Nora leads the agency's inbound marketing, digital, social and analytics practices. 

Starting her career as a journalist, Nora has experience in corporate, agencies and non-profits.

She has more than 25 years' experience in lead generation and demand creation, as well as public relations. 


Joel Williams

Media Relations Director

Joel oversees media relations and client services. He brings more than 25 years of public relations experience marketing Fortune 1000 corporations and leading B2B/B2C brands.

Joel served as regional public relations director for KB Home, as well as provided results-focused strategies for the industrial manufacturing, home building and DIY marketplace.


Mary Ann Blackburn

Account Director

With over 25 years of B2B corporate marketing and sales experience, Mary Ann provides skilled account management for our clients.

Her expertise has spanned the building and construction, healthcare, professional services, creative leisure, manufacturing and software consulting industries.


Naomi Salad

Account Director

Naomi is an award-winning public relations counselor who has more than 16 years of public relations agency experience in consumer lifestyle and home / building products.

Her areas of expertise include: strategy, program development and execution, social and traditional media, content development and event planning. Naomi is a winner of three Public Relations Society of America (PRSA) Awards.

Wendy Calcaterra

Account Director

Wendy is the agency’s go to creative and copywriting maven who brings more than 20 years of design and marketing expertise. She served as an art director for Plumbing & Mechanical magazine and then at various marketing agencies where she oversaw print advertising, POP display materials, brochures, and employee incentive programs for clients like Goodyear, United Airlines, Sears, JC Penney, Capital One, and FTD.


Victoria Vancoevorden

Account Supervisor

Victoria executes and oversees social media communication programs including developing promotional strategies, content calendars and timelines, as well as related staff oversight.

By creating engaging content with targeted messaging, Tori helps grow communities for brands across top social platforms.


Jen Datka

Account Supervisor

Jen handles analytics and content production, as well as some project management duties.

She came to O’Reilly DePalma from the non-profit sector. An accomplished writer, Jen realized she had an abiding love for Excel spreadsheets while taking classes in non-profit management at the Wagner School of Public Service.

Sarah Guffey

Media Relations Manager

Sarah brings more than 10 years of account management and media relations experience, helping to secure client coverage in national and regional outlets such as The Wall Street Journal, The Today Show, Real Simple, CNN, Huffington Post, and TechCrunch.

Sarah has extensive experience with event management, celebrity endorsements and technical writing.


Lisa Woodward

Project Manager

Lisa oversees several client programs as a project manager.

For more than two decades, Lisa  has specialized in marketing and media services, including coordinating countless special events, trade shows, promotional and incentive travel campaigns, custom videos, 2D & 3D animations and apps.  


Tony Bara

Account Executive

Focusing on public relations, media relations and metrics reporting, Tony provides oversight for the implementation of several key content creation projects.

His research and long-form writing experience lends itself well to these endeavors.  In his free time, Tony enjoys writing and promoting his own ethnic blog through social media.

Bethany Avery

Account Coordinator

Bethany is an award-winning PR academic with a love for anything and everything creative. She is responsible for a variety of social media communication programs, including content creation and social strategy development.

Her design and writing experience makes her a useful asset in growing brand communities across top social platforms. She holds an MSc in Strategic Communication and Public Relations.

Payton Bailey

Account Coordinator

Focusing on media relations, content generation and metrics reporting, Payton will assist in the planning and implementation of a variety of publicity initiatives. 

Payton holds undergraduate degrees in Journalism and Event Management and spent nearly two years as a wedding planner.


Jim Datka


Jim has spent nearly 20 years of his professional life in the bathroom, holding senior marketing management positions with American Standard, Kohler and Hansgrohe. 

He also has extensive experience working with non-traditional entrepreneurs (women and minorities), assisting in the creation of business plans, management training and obtaining financing.


Celeste Golden

Finance Manager

Celeste serves as office manager and bookeeper for the agency. Strong project-management skills help Celeste oversee client billing and assist with project reporting and metrics.

She holds an MBA in finance from DePaul University