O'Reilly DePalma teamed up with a well-regarded remodeling contractor blog in a social media marketing campaign to raise awareness for new product from our client, American Standard.
Daily 5 Remodel hosted a call for before/after bathrooms from leading remodeling contractors. Branded as "America's Ugliest Bathroom Solved," the campaign evolved from American Standard's longtime America's Ugliest Bathroom contest aimed at consumers.
Almost immediately, a deer head came in:
Unbelievable change by Craig Deimler, Deimler & Sons Construction, Harrisburg, Pennsylvania.
The client benefited from a boost in social media optimization, as well as public relations benefits from placing the winning entry in a local home improvement magazine.