Social Media Marketing Creates Contractor Marketing Success Story

Posted by Nora DePalma

Jun 1, 2014 12:59:00 PM

O'Reilly DePalma teamed up with a well-regarded remodeling contractor blog in a social media marketing campaign to raise awareness for new product from our client, American Standard.

Daily 5 Remodel hosted a call for before/after bathrooms from leading remodeling contractors. Branded as "America's Ugliest Bathroom Solved," the campaign evolved from American Standard's longtime America's Ugliest Bathroom contest aimed at consumers.


Almost immediately, a deer head came in: 


Unbelievable change by Craig Deimler, Deimler & Sons Construction, Harrisburg, Pennsylvania.  

The client benefited from a boost in social media optimization, as well as public relations benefits from placing the winning entry in a local home improvement magazine. 


Topics: Social Media Marketing, Contractor Marketing