Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

Building Relationships on Twitter with Stacy Garcia

People who think Twitter is nothing more than giant time suck probably don’t know about Twitter...

Social Media for Brands and Builders Todd Vendituoli

Builder and blogger Todd Vendituoli notes that first dates can be hard. Especially between...

Blogger Profile: Patty Woodland, Goat Publicist

When Jersey girl Patty Woodland left the hustle and bustle of city life and moved out to the open...

What Is a Long Tail Search, and Why Should I Care?

Long tail search is not a strange species you might see on Animal Planet.