Archive for March 2010

Mar
23

Photo Gallery: American Standard Brands Participates in World Water Day

Posted on March 23, 2010 by Nora DePalma

American Standard Brands took  a stand for global safe drinking water and basic sanitation for all, by standing up 12 high-efficiency toilets outside the U.S. Capitol on Tuesday, March 23, 2010 as part of a Guinness World Record attempt to create the World’s Longest Toilet Queue.

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Alexandra Cousteau, granddaughter of the famous ocean explorer, and singer/actress Mandy Moore got in the queue, posing with our toilets in images that were featured on the USA Today website and Perez Hilton among other coverage of World Water Day identified by Google.

The event is part of two days of activities to support World Water Day (March 22), with toilet queues being set up in Europe and Asia, as well as North America, to draw attention to WASH, an acronym for water, sanitation and hygiene. Lack of access to fresh clean water, the world’s largest environmental health crisis, kills 4,500 children every day.

Read more about American Standard participation in World Water Day events.

Click on any image below to start the slide show.

Mar
21

Timing Facebook Ads: The NCAA and the Syracuse U Bookstore

Posted on March 21, 2010 by Nora DePalma

A friend just posted this on Facebook:

Syracuse University Bookstore Facebook Avatar2:30pm: Syracuse U wins their NCAA game to advance in the tournament. 2:45pm: Syracuse U bookstore sends all alumni on FB the latest deals on SU sportswear and accessories, while simultaneously adverting to alumni on Facebook.

Timing is everything, as they say. Syracuse knew that alumni would likely be powering up computers as the game ended. At that point they made sure an irresistible offer was in the first two places they were likely to go: email and Facebook.

–with thanks to Greater Media Radio NJ sales executive.

Mar
12

Grundfos 2010 “Pumps on Tour” Truck Begins its 48-City Journey

Posted on March 12, 2010 by John OReilly

Grundfos "Pumps on Tour"

The 1,200-square-foot vehicle will visit 48 U.S. cities from March through November.

Grundfos “Pumps on Tour” — a fully equipped, mobile educational center for trade professionals in the residential, commercial and industrial pumping industry — will be visiting 48 different cities throughout the United States from March through November 2010.  Each tour stop will allow trade professionals and building owners, and facility managers to gain hands-on training from Grundfos staff and the chance to experience interactive pump displays.

The 1,200-square-foot vehicle includes a mini-theater for viewing training videos and presentations, as well as a series of interactive, working displays of a wide selection of residential, commercial and industrial pump solutions from Grundfos.

Click here to view the full announcement and to download the hi-res image shown above.

Mar
8

Uponor Expands Presence in Pre-insulated Pipe Market, Hires Ecoflex® National Account Manager

Posted on March 8, 2010 by John OReilly

To further promote its pre-insulated pipe business in North America, Uponor recently hired 20-year industry veteran Sandy Hoyt as national account manager for Ecoflex®— a flexible, durable pre-insulated pipe system for underground potable-water and hydronic heating, cooling and hot-water applications. With Hoyt’s presence, Uponor is extending its sales scope to expand the business to the industrial and institutional sectors of the pre-insulated pipe market.

For more details on this new appointment, visti http://bit.ly/ecoflex_hoyt

National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network