Marketing Communications Strategy

• Positioning
• Identifying and prioritizing opportunities in the marketing mix
• Share-of-voice analysis
• New product launches
• New business launches
• Lead generation and management
• Product knowledge training
• Media strategy; media buying

Public Relations

• Media relations
• Influencer relations
• Blogger relations
• Special events; trade shows
• Press releases, bylined articles, feature stories
• Storytelling, key message development

Creative Consultation and Execution

• Branding and identity: from concept to campaign
• Interpretive branding; i.e., following the lead of an agency partner
• Advertising, print and online: from creative concepting to execution
• Collateral: brochures, fliers, sell sheets, PowerPoint presentations
• Digital: websites, microsites, portals, e-newsletters, advertising
• Direct response: print and digital (e-mail)
• Wholesale or retail packaging, point of purchase and other displays
• Trade-show and home-show booths
• Promotions; special events

An Intelligent Approach to Social Media

• Someone older than your nephew advising on blogs, microblogs, Tweets and communities
• Proprietary insights into how the building & architectural audience uses social media