Do You Still Need a PR Agency?

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Sep: 26

Shared Article: Do You Still Need a PR Agency?

Posted on September 26, 2009 by Nora DePalma — No Comments

Jeremy Porter notes that ”as more and more experts take the plunge into blogging or twittering, some are discovering what good PR pros have known all along: it’s all about the relationships.”

For brands that have the manpower to build and sustain media relationships, the question is valid: why do you need an agency?

For most brands, however, internal staffing is too tight to nurture relationships. As Porter notes, the best PR people always have been–and always will be–connectors to help brands build and nuture relationships.