Agency News


Wet & Forget Scrub-free Outdoor Stain Remover Wins My Heart

Posted on Monday, February 13th, 2012

My deck is aching for a little spring cleaning.  Every time I walk our dog, I see the discoloration and grime from the mold growth and mildew that result from the lack of a southern exposure.  Our newest client, Wet & Forget, has an outdoor stain remover tailor-made for millions of homeowners like me.

The environmentally gentle, scrub-free exterior stain remover safely and gently removes unsightly moss, mold, mildew and algae stains on siding, roofs, decks, concrete and any outdoor surface imaginable. Check out these amazing before and after images from this composite deck – all without harmful bleach or back-breaking power washing.  The beauty of this non-caustic, non-acidic, bleach-free cleaner is that it requires no scrubbing, no rinsing and no elbow grease.

Simply apply with a pump garden sprayer, then sit back and let Mother Nature do the rest. Results can be seen within days for those less contaminated areas and over several months for more distressed areas.

This product delivers on the “maintenance free” promise of composite decking materials.  Spring cleaning, here I come.





Byline: Daily 5 Remodel on the Brand Mayhem Following Costly Relationship Fail

Posted on Friday, November 11th, 2011

Daily 5 Remodel logoO’Reilly/DePalma principals Nora DePalma and John O’Reilly weigh in on the consequences for a building products brand that sparked a PR firestorm after being too heavy-handed with a respected industry blogger.


Leslie Hart Joins O’Reilly/DePalma as New York Partner

Posted on Wednesday, June 15th, 2011

Leslie Hart joins O’Reilly/DePalma as a New York-based partner, after several years of project collaboration with the building and architecture brand consultancy and more than 20 years of industry relationships with principals John O’Reilly and Nora DePalma.

Hart, the Consumer Insights columnist for Kitchen & Bath Design News and an honoree in the Kitchen & Bath Industry Hall of Fame, has more than 30 years of in-depth marketing and communications experience in all channels of the kitchen and bath industry. Trained as a journalist, Hart served as editor and publisher of Kitchen and Bath Business, then as director of strategic marketing at Meredith Corporation, publishers of Better Homes and Gardens and other leading consumer magazines, where she created integrated marketing programs for The Home Depot and Sub-Zero, among others.  Read more.


Joel Williams Joins O’Reilly/DePalma as Account Director

Posted on Thursday, May 5th, 2011

O’Reilly/DePalma today announced the appointment of Joel Williams as account director, where he will lead several of the marketing communications agency’s key accounts.

An award-winning writer and communications strategist, Williams has been a strategic partner of O’Reilly/DePalma for several years, performing an integral role in delivering results for the agency’s roster of B2B and B2C brands in the home and commercial building products industries.

Prior to joining O’Reilly/DePalma, Williams worked with Edelman Public Relations Worldwide, national homebuilder, KB Home, in addition to Marketing Support, Inc. where he oversaw marketing communications activities for Aristokraft Cabinetry, Black & Decker’s Hardware and Home Improvement Group, Elkay Manufacturing, Gerber Plumbing Products and In-Sink-Erator.


How To Find the Best Partner

Posted on Wednesday, March 9th, 2011

John O’Reilly and Nora DePalma were among 43 business owners quoted by The Entreprenette Gazette about business partnering, 22 months about their own decision to merge agencies. O’Reilly and DePalma supplied five tips for knowing when it’s the right time to seek a business partner:

1. The business needs to diversify and expand offerings to remain competitive.

2. The business has grown to the point that efficiencies could be realized with a partner, including shared overhead costs.

3. You seek an equal as a creative and strategic sounding board.

4. The partner brings immediate and significant revenue growth.

5. You’ve learned that it can be lonely at the top. The right partner helps share the challenges of managing and motivating people.


National Kitchen and Bath Association Public Relations Society of America: Georgia Green Earth PR Network