The roots of O’Reilly/DePalma go back 35 years to the launch of the predecessor agency, Loran Nordgren & Company in 1973. From the outset, the agency has been dedicated to serving brands and trade associations in this industry.

  • Our mission is to help clients identify, build, expand and diversify their customer bases and the people who influence them.
  • Our expertise is in two-step distribution and retail, the two dominant channels for residential and commercial building.  We understand how building products and architectural products go to market and how to communicate with the key players who, buy, sell, specify and install these products.
  • Our strategic partners have similar backgrounds and complementary skills. These strategic alliances across the U.S. are designed to deepen our ability to create effective, profit-building communications for our clients.

In short, O’Reilly/DePalma never needs to climb a steep learning curve and master industry practices. We know the hot-button trends. We know what matters to your customers and various buying influences.