PuraVida™ Launch 2009
O’Reilly/DePalma helped Hansgrohe preview its new PuraVida collection in New York, beginning with six preview editorial appointments, followed by an evening reception for showrooms, specifiers and editors.
NAOSHM 2009
Grundfos launched its ALPHA pump at the annual trade show for the National Association of Oil Heating Service Managers in Hershey, PA. We scheduled booth meetings for the client with Fuel Oil News, Oil & Energy, Oil Heating Contractor, Plumbing & Mechanical, and Phc news.
K/BIS 2009
Safety Tubs exhibiting at the Kitchen/Bath Industry Show this year in Atlanta. The client had interviews with the Associated Press, “House Talk” a radio show hosted by Chris Miles; Danny Lipford; Contractor; and Supply House Times.
AHR Expo/AHSRAE 2009
Dan Holohan of filmed at the Heat Transfer booth. It was also his birthday; see more images.
We booked appointments for our clients with The NEWS, Contracting Business, Contractor, Plumbing & Mechanical, Phc news, among others.
IBS 2009
Two of our clients were among the brands sharing costs to host a night of fun for the media attending IBS. Organized by top-notch industry PR pro, Kathy Ziprik, more than 40 attendees played Vegas-style games before attending the Penn & Teller show at the Rio.
Building Design + Construction Magazine’s “FROG Zero” classroom
We served as project manager for displayed outside the exhibition hall at the 2008 U.S. Green Building Council’s Greenbuild International Conference and Expo. In addition to building the full-scale classroom, we helped produce the accompanying videos.
K/BIS 2008
Our agency team generated more than 40 booth appointments with key media for our numerous exhibiting clients.
We produced a series of videos of the 2008 American Standard K/BIS booth that are featured on the brand’s website.
IBS 2008
A comfort systems client expanded its brand presence at IBS with a rare opportunity for behind-the-wall brands to be featured in a showhouse. Builder magazine ’s 2008 Show Home, Trade Winds, put comfort systems front and center in a mechanical room, while the whole house was designed to maximize cooling from natural breezes.
Axor Massaud Media Introduction, 2007
Aaron & Company 75th Anniversary Contractor Expo 2007
NJ plumbing wholesaler Aaron & Company celebrated its 75th anniversary with a private trade show for contractors. The agency retained Tom Kraeutler of The Money Pit to be the “man on the scene” reporter to generate excitement at the event, and video content to live on after the event. Video results are here; an image gallery is here.
Home Show Ugly Bathroom Contest 2002
An Indiana plumbing showroom wanted to adapt one of American Standard’s national PR programs for local use. The agency created a logo, worked with the home show management to promote the contest, and pitched local media to cover the contest and the winning project. The media gods were smiling on us: the winning “ugly” bathroom was Peptol-Bismol pink with a giant pink flamingo mural. The drawing was covered by the Indianapolis CBS affiliate, and the winners where interviewed on a local morning news two weeks later.
K/BIS 2000
You saw them everywhere at the 2000 Kitchen/Bath Industry Show, in whirlpools, in toilets, in bathtubs, on HGTV’s annual coverage, and even in the fountains at McCormick Place South. An army of rubber duckies was deployed to help launch the Pro site for ImproveNet.
Each duckie had a custom printed code on the bottom. Show attendees were invited to visit the new pro site when they got home and enter the code for a chance to win a prize. The site had 5,000 visitors in the two weeks following the show.
