FOR IMMEDIATE RELEASE
Agency Merger Creates Experienced Firm Specializing in Building Brands in the Building and Architectural Business
FRANKFORT, IL (AUGUST 4, 2009) — With roots that go back 35 years, newly formed O’Reilly/DePalma (www.oreilly-depalma.com) offers companies in the building and architectural business a decidedly modern set of services. Created through a merger of LNC Communications in Chicago and Building Profits in Atlanta, principals John O’Reilly and Nora DePalma (photo right) seek to help clients identify, build, expand and diversify their customer bases and the people who influence them. The goal — to give clients everything they need in the way of professional communications services under one agency roof.
“Our objective is to make the client’s job easier,” says John O’Reilly. “Tell us your goals and objectives, and our talented team of industry insiders will develop the strategies and metrics to make it happen.”
O’Reilly/DePalma offers a wide range of marketing communications services:
“Our aim is to help clients tailor key messages to different links in the distribution chain that maximize their communications investment,” explains Nora DePalma.
Today, more than ever, this means partnering with clients to develop marketing strategies that include:
O’Reilly/DePalma’s long history of specialization in the building and architecture markets means clients can expect fast turnaround on plans, proposals and execution. In addition, O’Reilly/DePalma is proficient in planning an efficient and integrated schedule of public relations, trade shows, trade advertising, and association outreach that delivers actionable leads for the sales organization and its channel partners.
A Writer’s Agency: Ready for the Digital Age
Nora DePalma got her start as a reporter at several New Jersey newspapers before moving into marketing and public relations. As vice president-communications at one of the original online home improvement ventures, she had a front row seat to learn and study how the Internet was impacting the building and architecture space. Most recently, she has built a community on Twitter (@noradepalma) that includes journalists, designers and builders who share green technology and other industry insights.
Together, John and Nora have developed a network of building and architecture writers, producers and digital experts who are skilled in journalism, brand messaging and keyword optimization. This talented team enables O’Reilly/DePalma to offer clients compelling content produced quickly. O’Reilly/DePalma writers communicate technical building and architecture concepts knowledgeably and accurately, whether the primary target is a buyer, a specifier or an influencer. Samples of their work can be found at www.oreilly-depalma.com, the agency’s “living laboratory” of social media learnings.
As consultants with the Green Earth PR Network, knowledgeable in the Grammar of Green™, O’Reilly/DePalma is experienced in mechanical products and engineered systems:
“We are responsive project managers, keeping clients informed every step of the way and reporting on results in whatever format makes internal communications easiest for the client,” says DePalma. “Be it managing the message on Twitter, educating an editor, designing an ad, creating a microsite or working a trade show booth, our aim is to help clients maximize the building blocks of their brands and translate that value into equity.”
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