Agency Merger Creates Experienced Firm Specializing in Building Brands in the Building and Architectural Business

FRANKFORT, IL (AUGUST 4, 2009) — With roots that go back 35 years, newly formed O’Reilly/DePalma ( offers companies in the building and architectural business a decidedly modern set of services. Created through a merger of LNC Communications in Chicago and Building Profits in Atlanta, principals John O’Reilly and Nora DePalma (photo right) seek to help clients identify, build, expand and diversify their customer bases and the people who influence them. The goal — to give clients everything they need in the way of professional communications services under one agency roof.

“Our objective is to make the client’s job easier,” says John O’Reilly. “Tell us your goals and objectives, and our talented team of industry insiders will develop the strategies and metrics to make it happen.”

O’Reilly/DePalma offers a wide range of marketing communications services:

  • Content: case studies, testimonials, byline features, speech writing, video and podcasts.

  • Digital and social media: Web sites, microsites, search-engine optimization, keyword strategies, electronic newsletters and online training.

  • Industry-specific skills: sales promotions and incentive travel, local market events, home shows, product-knowledge training and CEU program development.

  • Agency basics: advertising creative and media buying, public relations, direct mail (print and online), brochures, catalogs and spec sheets, trade-show booths, special-events planning, packaging, point-of-purchase displays and market research.

“Our aim is to help clients tailor key messages to different links in the distribution chain that maximize their communications investment,” explains Nora DePalma.

Today, more than ever, this means partnering with clients to develop marketing strategies that include:

  • Positioning, storytelling, key messages.

  • Optimizing clients’ Web presence — not just their Web sites.

  • Identifying, prioritizing and executing on communications investments in trade associations, trade shows and trade-magazine publishing.

  • Analyzing clients’ share of voice vis-à-vis competitors in the building and architectural media.

O’Reilly/DePalma’s long history of specialization in the building and architecture markets means clients can expect fast turnaround on plans, proposals and execution. In addition, O’Reilly/DePalma is proficient in planning an efficient and integrated schedule of public relations, trade shows, trade advertising, and association outreach that delivers actionable leads for the sales organization and its channel partners.

A Writer’s Agency: Ready for the Digital Age
At its heart, O’Reilly/DePalma is a writer’s agency. John O’Reilly spent more than two decades as an editor at the plumbing trade journal Supply House Times. He not only guided the direction and content for the magazine, but also traveled in the field developing stories and learning firsthand from business owners and managers what matters most to them.

Nora DePalma got her start as a reporter at several New Jersey newspapers before moving into marketing and public relations. As vice president-communications at one of the original online home improvement ventures, she had a front row seat to learn and study how the Internet was impacting the building and architecture space. Most recently, she has built a community on Twitter (@noradepalma) that includes journalists, designers and builders who share green technology and other industry insights.

Together, John and Nora have developed a network of building and architecture writers, producers and digital experts who are skilled in journalism, brand messaging and keyword optimization. This talented team enables O’Reilly/DePalma to offer clients compelling content produced quickly. O’Reilly/DePalma writers communicate technical building and architecture concepts knowledgeably and accurately, whether the primary target is a buyer, a specifier or an influencer. Samples of their work can be found at, the agency’s “living laboratory” of social media learnings.

As consultants with the Green Earth PR Network, knowledgeable in the Grammar of Green™, O’Reilly/DePalma is experienced in mechanical products and engineered systems:

  • Bringing the knowledge and enthusiasm of product engineers to life for customer targets.

  • Assisting engineering and product-development teams with technical and bylined articles.

  • Developing Continuing Education Unit (CEU) programs for building and architecture audiences.

“We are responsive project managers, keeping clients informed every step of the way and reporting on results in whatever format makes internal communications easiest for the client,” says DePalma. “Be it managing the message on Twitter, educating an editor, designing an ad, creating a microsite or working a trade show booth, our aim is to help clients maximize the building blocks of their brands and translate that value into equity.”

For more information, contact:
John O’Reilly at 815.469.9100
Nora DePalma at 770.772.4726

For more information:

John O’Reilly
[email protected]
View John O'Reilly's profile on LinkedIn

Nora DePalma
[email protected]
View Nora DePalma's profile on LinkedIn

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