Trade Event Sparks Impressive Coverage Following Public Relations Support from O’Reilly DePalma

Posted by John O'Reilly on Jul 20, 2016 1:59:15 PM


What do you get when you cross an Italian prime minister and a robot?

One successful event.

Public relations agency O’Reilly DePalma partnered with New York City-based Emerging Media to cover a large manufacturing industry event held in Chicago.

The end result? More than 63 million impressions and more than 30 pieces of press coverage.

The Event

The Italian Trade Agency (ITA) hosted an industry conference — the i3 Forum — to celebrate Italian Prime Minister Matteo Renzi’s first visit to the Windy City. Renzi led the discussion between leaders and innovators.

The event included:

  • Opening remarks from Mayor Rahm Emanuel
  • A keynote address from Prime Minister Renzi
  • A panel discussion of top industry leaders
  • An innovative product display including a fully-automated robot

A CNBC contributor, an Italian ambassador, and corporate executives participated in the open panel discussion.

It is no surprise that the media wanted to attend. The hard part? Getting the right media to show up and tell the story.

The Quest for Coverage

A nearly 800 mile distance made Chicago media a new territory for the award-winning Emerging Media. They needed support from some Illinois natives.

That’s where we came in.

The NYC agency chose Chicago-based O’Reilly DePalma based on past media success at trade shows and industry events. The partnership utilized local broadcast, print and digital media for widespread coverage of the i3 Forum.

The event welcomed 16 journalists, meeting the ITA’s attendee goal. And with more than 63 million impressions, the story of manufacturing innovation gained steam.

“This project was a great opportunity for the agency. The event brought together professionals from the U.S. and Italy, thus making major strides for the manufacturing trade industry,” said O’Reilly DePalma Principal John O’Reilly. “Our teamwork with Emerging Media goes to show that pounding the pavement pays off.”

Topics: Special Events