The hard part is learning how to be a publisher. As more brands get into more content on their website, they quickly learn that there is an art to creating and presenting content that will attract the best audience for your product.   Here is one view of that process:

MarketingSherpa: Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gains.

Thanks to our friends at mRELEVANCE for the article link!