As we were targeting and researching journalists who might find this story beneficial to their readers, we signed up for a Peter Shankman webinar featuring Barbara DeLollis of USA Today Hotel Check-In and the totally hilarious David Moye,  pop culture reporter for HuffPost Weird News (former AOL Weird News).

As the Shankman seminar was underway, O’Reilly/DePalma colleagues Joel Williams and Nora DePalma texted between Chicago and Atlanta:

DePalma: Loews case study?

Williams: Yup, on it.

Williams read some of DeLollis’ columns and emailed a succinct and engaging pitch:

“Being naïve to all things hotels, I’d think top hotel chains would be focused on spacious, well appointed rooms, Egyptian cotton sheets and such – not a toilet. Loews and Hyatt, however, think the flush is more powerful than the fluff.”

Three days later, DeLollis featured our client in her USA Today Hotel Check-In column.  DePalma followed up with some tweet love:

Which led to further mentions:

The Economist Business Travel Blog 2/11/2011
AOL Weird News 2/18/2011
Bayou Renaissance Man Blog 2/20/2011
Discovery Channel Online 2/25/2011
MSNBC 2/25/2011
eHotelier Global Hospitality News 2/21/2011
PM Plumbing & Mechanical  7/1/2011

John O’Reilly, Nora DePalma, Joel Williams

On Thursday, November 3, one of the largest Public Relations Society chapters in the US, PRSA GA, awarded O’Reilly/DePalma and American Standard Brands a Phoenix Award in Feature Writing for this public relations case history about case histories.

To find out how we can tell great stories about your products, email John or Nora.

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